My Ambition to Become a Aeronautical Engineer

Aimless life is no lesser than a sin . Many people have no definite aim in life. They are like travellers going ahead without any destination. Someone has truly said that â€Å"Changes do not happen when circumstances improve it happens when we decide to change to ourselves . ’’Such people who lead an aimless life do not believe in hard work but, always depend on destiny. It is true that God has written our destiny but it is we who have to achieve it through hardwork.It is you, if you do not work efficiently you won’t achieve the best results of it. A person who has his goals set will never astray. He won’t be mislead by other temptations. He’ll be the master of his luck. He does not believe in destiny. He loves his work and he’ll be efficient towards it, and his energies won’t go waste. His health does not fail him. But, for people who have aimless lives won’t change his mood to change his track. If you have an ambition, you c an pursue it all your life and you are never tired.It drives you on and on quite tirelessly. It is necessary to decide in life that what you aspire to become. An engineer, a doctor, lawyer, scientist, philosopher or anything different from it. The whole world is open before a young man and he should make up his mind about his career/profession as soon as possible. Most of the people work to achieve money and fame, but why do people forget that they need to serve their country first. They need to pay their motherland.People should love their work. For them work should be their life. It is true that in this present world money is necessary but too much will pave a wrong path for you. That is why, I strongly desire to become an I. A. S. officer [Indian Administrative Service]. I want to thank my motherland first to give me such a beautiful land to live. I want to serve her upon my best. I know that an I. A. S. officer does not receive that amount of money to have luxurious lives.But I envisage that someone has truly said that â€Å"If your whole day has been good, then you are on the wrong path†. This means that if you have all the luxuries of life you will lose your simplicity and I being an officer want people to inspire from what I become. â€Å"Hate the sin, but not the sinner†. Do not ignore people who don’t be efficient towards their work, hate their habit. Atlast, I would only say that put up aims in your life at an early age, you’ll never astray and seek your aims with wonders and happiness of life.

Cinematography in Lawrence of Arabia Essay

Said to be one of the greatest films of all time, Lawrence of Arabia, a 222-minute movie directed by David Lean released in1962, achieved numerous accolades from popular award-giving bodies, among them the award for Best Cinematography. Through its cinematography, the desert was transformed into a character and major motivator of the film’s narrative, which was achieved through numerous ways. In the initial portions of the film, the desert was featured as calm, quiet, vast, mysterious and beautiful, which was why Lawrence expressed much excitement towards his assignment as an English army soldier. The extraordinary shots of the desert sunrise, and the extreme long shots of Lawrence (and his army) with the desert as its backdrop were breathtaking as they seemed like still photos from postcards. Pan shots from left to right denoted their journey, which were all skillfully captured on film. As the movie further unfolds, however, the desert assumes a different character as it shows its less appealing side – how it can be harsh, ruthless and merciless, without giving much preference to who or what it desires to take. This is shown during the times when Lawrence and the soldiers are having difficulties crossing the desert without water supply, and when one of Lawrence’s helpers is taken under a quicksand. Despite the bleakness of the circumstances, the sequences were still deftly shot and presented to the viewer. And then again, it changes further later on when it becomes the venue for bloodshed, as Lawrence stages wars and succeeds in conquering more territories. In some way, the desert seems like the love interest of the main character in the film because quite noticeably, there are no female characters in the film’s entirety. It was also expressed by Lawrence himself that he liked the desert because it was clean. Somehow, it seemed like Lawrence saw the desert as directly contrasting his character because although his actions may have been glorified by the Arabs, Lawrence knew that he was just a pawn in the power play of those who were in authority. The desert provided Lawrence a way to be a hero for others, which is the rationale for his decisions to go into battle.

The Second Half of Adolf Hitler’s Life

The world-renowned dictator of Germany, Adolf Hitler, was actually born as Austrian in 1889. It was during the second half of Hitler’s life that he began to realize German nationalism and anti-Semitism in Vienna, Austria.He had internalized and absorbed these ideas and decided to transfer to Munich, Germany where he gave up his Austrian citizenship by seeking the endorsement from the German nation. This happened in the year 1913.In 1914, World War II broke out and Hitler and used this occurrence to prove his loyalty to Germany which he considered as his new homeland. He served as a corporal in an infantry regiment and was decorated after being wounded in 1917 (â€Å"Adolf Hitler Biography,† n.d.).By 1918, Germany declared defeat and eventually surrendered and attributed this failure to the betrayal and treachery of the Jews as well as the Communist’s political rebellion. Hitler believed that in order to avoid this unpleasant incident from transpiring again, these so-called traitor groups must be abolished.Taking a different direction, Hitler decided to involve himself in politics by the year 1919 in that he signed up for the German Workers Party.In a year’s time he became the organization’s leader and later changed its name to National Socialist German Worker's Party or more popularly known as the Nazi. Hitler's platform was simple: create a new nation that included all German people and rebuild the German military forces (â€Å"Adolf Hitler Biography,† n.d.).Following World War I, the German army signed the Treaty of Versailles after which they were trimmed down in number and was obliged to disburse billions of dollars to the Allied powers for war damages thereby downgrading German reputation and resulting to economic depression and downfall.Subsequently, Hitler and the Nazis failed to recapture Germany in the supposed Beer Hal Putsch in 1923. This act was considered treason. As such, Hitler was punished for five years imprisonment, however, he only served it for nine months due to political demands. During Hitler’s stay in the penitentiary, he was able to write Mein Kampf (My Struggle), his political declaration and proposal for a Nazi government.In this manuscript, he proclaimed German superiority above other races and condemned the Jews as tainted among others. After the war, he even ordered the genocide of about six million Jews termed as the Holocaust. Hereon, Hitler advanced a dictatorial leadership to have power over the German population and inhibit those who rebel against him.During the 1930s, Hitler urged for a transformation of the German society upon the advent of political and economic flux and regression and this was heeded by the German people. In 1933, the Nazis gained recognition for these innovative agenda thus Hitler was appointed chancellor of Germany.His leadership was tremendous in that he used media and press propaganda, large security force which used terror and inc arcerated Jews in concentration camps to signify Nazi authority in Germany.

Management Development Essay Example | Topics and Well Written Essays - 1250 words

Management Development - Essay Example Planning is the foundation of all other management functions. The manager as planner assesses the present position of the company and allocates various steps to improve the company’s position in the future. Further, the manager locates the resources necessary to achieve the organization’s objectives. 1 Leadership involves effective communication skills, decision-making skills, planning and implementation, intelligence, and last but not least, influence. A manager, as a leader, needs to motivate employees to perform at their optimum level. In addition, leading entails having a vision and guiding the employees to fulfill this vision through effective communication. Organizing which comprise creating a structure for both the oral and written plans to be accomplished is yet another critical function. The manager delegates the various responsibilities and subtasks to the competent employees. What is more, managers address the important dimension of implementation of the various plans which are formulated. Finally, controlling involves monitoring the implementation of the plans and the various activities in order to ensure that the goals of the company are achieved. As controller, the manager handles conflict and controls any problems which may occur in the day to day running of the organization. Henry Mintzberg (1980) identified three categories of roles of a manager namely interpersonal roles, informational roles, and decisional roles. The interpersonal roles of the manager comprise the figurehead, leader and liaison. The informational roles include monitor, disseminator and spokesman. The decisional roles involve entrepreneur, disturbance handler, negotiator and resource allocator. The four areas of management in which I would like to improve are the manger as a leader, the manager as an organizer, the manager as a decision-maker and the manager as a planner. These four areas are critical to my role as a manager. Firstly, a manager who is unable to lead

Ethics in the hospital setting Essay Example | Topics and Well Written Essays - 750 words

Ethics in the hospital setting - Essay Example Consequently they significantly contribute to the effective healthcare outcome of patients as well as become important part of personal and professional growth of nursing professionals. In the patients’ care, the ethics and ethical dilemmas faced by nursing professionals encompass five nursing ethics: altruism, integrity, autonomy, social justice and human dignity (Fowler, 2008). I have often come across ethical dilemmas within my arena which is orthopaedic department. I have to deal with patients who come directly after hip surgery. Encountering ethical issues test the competencies of nurses in terms of the learning experiences and help them evolve into empathetic and empowered healthcare professionals. The three most commonly found ethical issues in acute care setting are: altruism, autonomy and social justice. These issues influence the healthcare delivery as well as the recovery rate of patients in the acute care setting mainly because these issues are intrinsically linked to the core of nursing that highlights personal care, compassion and positive attitude of nurses that helps inculcate inner strength within patients to cope with illness and empower th em with knowledge to facilitate faster recovery (Robichaux, 2012). Altruism is highly crucial element of nursing that promotes greater sense of commitment towards the welfare of other people. The self-sacrifice of individuals for the benefit of others constitutes integral part of nursing. The nurses often tend to sacrifice their time when the patient requires their help. They are highly devoted to the cause of easing pain and providing an encouraging environment of hope and optimistic attitude to the patients and their family. I have strong sense of responsibility that encourages understanding and cooperation among the colleagues. Most importantly, patients’ needs are always at the priority over personal requirements because their ill health makes them vulnerable and giving

Land Law (case study) Case Study Example | Topics and Well Written Essays - 1000 words

Land Law ( ) - Case Study Example Whether a restrictive covenant could bind future owners of property is a matter in which judicial discretion has to be applied, based on the circumstances of the case and its legal surroundings. However, in the leading case of Tulk v Moxhay (1832) (1848) CB 430 (HL), the facts read as follows. The owners of land in Leicester Square had covenanted with local landlords not to allow development in the park zone. However, when the park was sold off, the new purchaser, albeit aware of the restrictive covenant, wished to build on it. The Court held that it would be inequitable for him to do so. . The aspect of "restrictive covenant "that was seen in the case of Tulk v. Moxhay 1848 and is said that the burden of a covenant which was restrictive in nature could run with the land', despite privity of contract. (Tulk v Moxhay (1848). 2006). Overriding interests: Under the laws of registered conveyancing, when a person purchases a legal interest in land, he would normally be bound by any third party interests in that land, save and except, when it is registered, or deemed to constitute 'overriding interests.' It has been seen that 'overriding interests' are a significant danger zone for any purchaser of registered title, since, although it does not appear in the register, it is able to influence the title of the purchaser, whether he was aware of it or not. Currently, there are four types of overriding interests and they are with regard to: Local land charges Easement and profits Short term legal leases Property rights of a person in actual occupation. Moreover, under Sch. 3 Para 3, the scope for only legal easements and legal profits are available. Therefore, interalia, easement or profits endured for life of party do not constitute 'overriding interests' and therefore do not fall within the scope of being bound by such interests.(Overriding Interests and Minor Interests: Overriding interests, p.121-122). Thus, by application of the above legal interpretation regarding interests that has been deemed to have been vested by Algernon to Chris through a 'tenant for life' deal for storing fishing gear in Algernon's land for life is not tenable in a Court of Law since it does not satisfy the criteria of 'overriding interests.' Frank may not be bound by the interest of Beatrice. Case 3: In 2000 he granted his niece, Denise, in consideration of 5, an option to purchase number 12 for 275,000, on the giving of one month's notice, within 10 years. Laws surrounding options: An option to purchase land, or chattel is documented through a covenant which facilitates the purchase of the property by the buyer to the seller within a specified time and for a specific amount. Therefore, it could be considered to be an interest in land and needs to be protected by an entry in the Register.

Business law Essay Example | Topics and Well Written Essays - 500 words - 12

Business law - Essay Example A commodity maybe manufactured in one state, transported by a transport company from another state to a buyer in a totally different state. The code as it is deals with personal and movable property and real property which is always static like homes. This is the more reason the code applies to the case of Jack and Joseph. The TV sets are movable personal property which has actually been shipped from one state to the other. The facts of this case are in the disagreement on the terms of contract as well as the condition of the goods. The goods arrive with an increased price contrary to the initial agreement although there was an initial notification of 10 days to which no response of acceptance or rejection was offered. Further, the buyer rejects the second consignment due to deformations and notifies the seller as soon as possible. The UCC has provisions for rejection of goods and outlines the circumstances under which the buyer might reject the goods. It further explains the method or procedure for rejecting the goods and the consideration that the seller should be given. These provisions include the buyer being able to reject any good or part of a delivery which does not conform to the contract. The rejection must be made more affirmatively and should not be thought to be implied. This should be done by notifying the seller within a reasonable time. Rejection should be done by providing a reasonable defect ascertainable by inspection. The seller should also be given time to cure the defect in which case he must offer to cure the defect. If the seller is not informed of the defect then it might be assumed the defect could be curable had he been notified in time (Klocek v. Gateway, . 2000). In this case, though the seller will argue that he informed the buyer of the changes in price before shipment, the notification on increase in price was by letter and so the buyer could

How To Resolve The Conflict Through The Executive's Intervention Essay

How To Resolve The Conflict Through The Executive's Intervention - Essay Example This research will begin with the statement that hostile environment in a workplace is inevitable and it naturally happens in any business enterprise all over the world. Employees should not veer away from these dilemmas but instead, they should be able to determine the origin of the conflicts, identify the effects, and pinpoint the typology. Learning how to manage the interaction accordingly will be critical for the improvement of the working environment inside the enterprise. According to Bergman and Moore, a deposition can normally consist of a lawyer or a self-representing individual that asks the deponent with questions. It may seem informal in its sense since it is conducted within the premises of the enterprise, such as conference rooms with the absence of a judge. However, the deposition should be considered with an equal amount of importance as a testimony in court since it shares several characteristics with it. It is through the nature of a deposition that lawyers, as well as individuals that prepare the letter, give utmost care on how they write as it could result to a major impact when taken to court. Conversely, the deponent must also be extra careful in attaining accurate deposition testimony as it may have great repercussion on the ruling of the case. Enterprise policies should ensure that complaints of illegal or unethical conducts are investigated and addressed as quickly and as effectively as possible. In addition, â€Å"whistleblowers† should also be given protection against reprisals for the complaints that they make that are in good faith. The enterprise should also support and follow reporting conditions which are mandatory and in accordance with government institutions. Policies such as The Code of

Critique of Quantitative Research Report Essay Example | Topics and Well Written Essays - 3000 words

Critique of Quantitative Research Report - Essay Example A close reference was made to the study Staff Regard towards Working with Substance Users: a European Multi-centre Study (Gilchrist et al). The aim of the study was to compare the levels of regard that medical practitioners have for working with various groups of patients for medical school students at the Monash University.Unwillingness to treat certain categories of patients stems from the perceived difficulties in handling them, lesser rewards from the intensive care required of the medics, and the general feeling of inadequacy of skills. The researchers note that the medical practitioners prefer treating other categories of patients, for instance those suffering from diabetes. Of special interest to this study is the section from which the researchers apply the t-tests and Analysis of Variance. On top of the ANOVA tests carried out inappropriately in this study (where the researchers should have used the non-parametric equal of ANOVA, the Mann-Whitney U-test. The overall implicat ion of the errors presented by these researchers is that their findings can rightfully be termed as wrong and inappropriate, because they could not use the wrong approach to reach at their conclusions.In the end, the researchers confirmed that the medical practitioners surveyed in the various disciplines were least willing to work with patients who needed treatment for use of illicit drugs. It is not certain whether the same conclusion would have been reached if the correct tests were applied on the data.

Machiavelli the Prince Essay Example | Topics and Well Written Essays - 2000 words

Machiavelli the Prince - Essay Example The people’s favor plays a chief responsibility in ensuring that princes remain in control of the realm. The kingdom, therefore, offers a lot of challenges to princes in order to stay in power since lack of community hold up leads to kingdom loss to preferred princes (Machiavelli 43). In regard to this problem, Machiavellian has proposed various ways in which princes and leaders in general should adopt to linger in power. The methods presented by the author are served to keep citizen support at all times both for the earlier leaders and leaders of today and tomorrow. However, despite the teaching of these methods in education institutions, most of the methods only apply for the case of the prince. The methods are specifically designed as tools for the prince’s selfish welfare. In the book, the author presents the question, and responses have been developed to criticize the thinker’s position, through various accounts presented by comparing it to the dangerous app roach of elitism. Presented Question The question presented by the thinker does not gyrate about what makes human good but rather what makes a compelling prince. The question has been perfectly answered by the writer through the application of the thinker ideologies. The ideologies are the methods that the thinker presents to the prince in an attempt to ensure the public remain on his side. The prince through the thinker must come up with stratagem to ensure loyalty from the masses, to keep the large population on his side. The issue brought about is that the prince has no regard for the human morality rather he cares more about retention of his realm. Critical Response The ideologies presented by Machiavelli can be regarded to be purely scientific. Machiavelli utilizes the classification system in which he treats kingdoms as the different species that have been prearranged into a political nomenclature. Machiavelli also provides suitable historical examples to back up his claims. H e exhibits his clear knowledge of past chronological events and develops the whole story through a clear argument. The prince has to uphold influence in his kingdom, and this necessitates the installation of fear into the citizens through various strict rules. However, while still maintaining power, the head has to take into thought the implications of the strict measures. The price has to install fear into the populace while still preventing an unnecessary cruelty since unnecessary cruelty may work against him. The prince has, therefore, to balance between cruelty and installation of fear as well as show respect to his subjects to prevent any unnecessary rivalries. The matter presented through the analysis, brings into light the idea that Machiavelli observes modest value in love, as well as the loyalty, that it might acquire from the populace. Machiavelli has the feeling that rulers have the obligation of making their citizens aware of their authority or powers (Machiavelli 38). T he author provides that competent princes have to establish themselves in their individual control of their realm instead of concentrating on other leaders. The author adds that the princes have to attempt to steer clear of hatred through any means possible. According to these statements, the author conveys the message that the rulers have to stay compact although they ought not to invite hatred because

Communication in media Essay Example | Topics and Well Written Essays - 3000 words

Communication in media - Essay Example In addition to this, the growth in the Internet sphere has been phenomenal. The European Union along with United Kingdom has been one of the first few to recognize the rising problems in this sector and the need to control the media and its happenings. In addition to these technology changes, it is also found that there is a growing convergence of all the technologies. Every one of these services is available on any of the media that is needed by the user (European Commission, 1997). Controlling and monitoring the changes that are happening in the industry is becoming more important. This paper would review the nature of changes that have come about in the industry and the need to control and monitor them. It explains the effective ness of the control that is already in place in UK in the form of Ofcom and what are the major lacunas in the controlling mechanism. Though UK and the media all over the world has been talking of self-control, frequently media has overstepped its brief and has trespassed into the private domain. Ofcom was launched as a regulatory authority to ensure that adequate and appropriate control exists in the wireless sector as well as to ensure that the media does not trespass into private domain and sink the liberty of the individual in the name of media liberty. Regulation is required to also ensure that there is no chaos in the wireless world. With new medias like the telephones getting highly personal, the infringement of private domain is happening too frequently. This necessitates regulation. 3. History of Regulation in UK and Europe 3.1 Early Regulations on Media Media regulation in UK started in the form of a Press Complaints Commission, which was an independent body that was working on the various complaints and issues that came about the press reports, and accuracy of the information or the personal infringement it caused. By June 1990, government's Committee on Privacy issued a report that made clear submissions about the pseudo independence of the Press Complaints Committee and reported reservations on the way the press and the media worked (Laurence Raw, 1998). Government at that time issued a stern warning to the press to organize themselves if they did not want government to interfere in their working. By 1993, the second committee recommended an ombudsman for taking care of the press invasions into privacy and also a Press Commission that would monitor the press freedom as well as ensure that the limits are not surpassed. However, the government passed regulations as a part of the civil law to restrain press from 'spying, prying, watching and besetting' into the private affairs of an individual citizen. The other regulations on the broadcasting media were the Broadcasting Acts of 1990 and 1996. 3.2 Regulation of Television in UK and Europe 1990s also saw massive changes sweeping the European Union as well. Television without Frontiers (TWF) and Open Network Provision (ONP) form the core of the early regulation regime in Europe. When the regulation was introduced, it invoked negative reaction from the industry, which foresaw the reentry of controls in the industry as the form of regulatory mechanisms. The 1989 'TWF' regulation paved way for viewing television as a service and one that could transcend the national borders across the

Narrative Using the Hobbit Essay Example for Free

Narrative Using the Hobbit Essay It was a fine spring morning according to Prince Reno of Lorien, who was to set off with his seven most trusted friends-the dwarf brothers Korin and Gorik, the three mighty elf leaders loki,Lorin and Algain and two of the finest Dalish Warriors Phalarix and Cagaris-on a quest. These eight men together were very powerful throughout the land, no-one could match their wisdom and might. Prince Reno’s quest was to avenge his father’ death meaning he had to kill the evil enchantress Sirenia. He was walking away from his life of luxury and riches in order to do so, also meaning he gave up his right to be crowned king. It took them many days to be in a viewing distance of the Mountains of Lorencia, and at the very heart of the mountain was Sirenia’s fortress. It would take them three days to reach the mountains and another two to get to the fortress so they rested up that night and set off the next morning. Two days later it was unfortunate when Lorin died and that they got lost. They buried him and then Reno remembered an enchanted compass he had which would take them on the shortest but most dangerous path so they all took a vote and decided to use it. Upon arrival at the mountains they encountered a horrifying and disgusting site of three gigantic hob-goblins protecting the path to Sirenia. As soon as they saw the hob-goblins they attacked and if it weren’t for Korin sacrificing himself none of them would have survived. Prince Reno knew this might have been the last few days of his life, he knew that two people had already died throughout this quest and that there may be many deaths to come. As they approached the fortress they found a quick entrance to sneak in through, they crept through the fortress to Sirenia’s quarters but she knew they were coming and had turned into her demon dragon form but Prince Reno used this to his advantage as he had an enchanted blade covered in the poisonous blood of the blue and red fire-snape and started slicing and slashing at Sirenia waiting for the poison to kick in, as he watched his friends die brutally and then it happened, Sirenia dropped dead and Prince Reno knew that it was time to flee, finally being at peace knowing his father’s killer was now dead.

Snapshot Of The Tourism Industry In Malta Tourism Essay

Snapshot Of The Tourism Industry In Malta Tourism Essay The Tourism Industry remains one of the key pillars of the Maltese Economy contributing 23.7% of the labour market. Over the past forty years the continuous growth of the Industry has been a contributory factor in encouraging local business men to increase the number of hotels on the island thus creating healthy competition, particularly in the Five Star segment. However, despite the structural differences, each hotel faces the same environmental forces. Therefore, the key to survival lies with the strategies implemented to gain competitive advantage. This report examines how each of the various Forces has shaped Corinthia Palace Hotel Spas business decisions. In this assignment, The Director of Finance Claire Mifsud, and The Director of Sales Karl Schranz, give their views on the macro and micro environmental forces that relate to Porters Five Forces Model. Section 2 Company History At the tender age of twenty three, Mr Alfred Pisani saw a window of opportunity to enable him to enter the hotel industry. Three years after purchasing a 1920 private residence then called Villa Refalo, the Pisani family began to operate this property as the Villa Corinthia Restaurant (IL-Haddiem, 1968). His dreams of becoming a hotelier coupled with business acumen led him to seek ways to expand the family business. When he became aware of an opportunity to receive a soft government loan, he engaged the services of architect Dom Mintoff, who drew up the plans for a 152 bedroom hotel which was to be amongst one of the first 5 star hotels having full conference facilities. Mr. Pisanis sheer determination and vision, drove him to present a business plan which convinced The British Collonial Government to award him a loan of 1.2 million US dollars. The hotel construction project commenced under the supervision of architect Dom Mintoff and Four years later, in June of 1968, Mr Pisani hel d the official opening ceremony in the presence of, prominent society figures such as the then Minister of Education, Culture and Tourism, Doctor George Borg Olivier, His Excellency Duke of Edinburgh and renowned actor Roger Moore (IL-Haddiem, 1968). This grand Boutique style hotel is located near the official residence of the Official Residence of the President of the Republic of Malta and the San Anton Botanical Gardens. This hotel has since gained an excellent reputation and has been given many prestigious awards in the Global Travel and Tourism Industry with the most recent being that of Maltas Leading Hotel  [1]  in the 2010 World Travel Awards. The current General Manager, Mr. Rota, acclaims the hotels success to its Trademark Maltese Hospitality. This hospitality is also the Unique Selling Point (USP) of the Corinthia Brand. 2.1 Company Mission Statement Our Mission is to provide our guests with the craftsmanship of care 2.2 Research Methodology The information to meet the objectives of this assignment was gathered from the following sources :- I conducted a series of interviews with Key Management members who are instrumental in formulating business strategies for the Company, namely, Ms. Claire Mifsud, Director of Finance at The Corinthia Hotel and Spa and Mr. Karl Schranz, Director of Sales at Corinthia Central Sales Office who were also given questionnaires to complete. The second means was in terms of Desk Research through various media sources. Section 3 Definition of an Industry The Oxford English Dictionary succinct description of an Industry is :- a particular form or branch of economic or commercial activity Snapshot of the Tourism Industry in Malta 3.1 World Tourism Benchmarking There is a wealth of information available to assist the Business Sector to assess the viability of the Tourism Industry. One medium used by the Corinthia Palace Hotel is the report published by The World Travel and Tourism Council. The report uses Set Indices which may be valuable to ascertain an Industrys attractiveness and future economic potential. However, as Malta is a Small Island Destination, competition must also be measured from a global perspective of tourism. 3.2 Tourisms Economic Performance on the Island According to the World Travel and Tourism Council 2010 report  [2]  , Travel and Tourism contributes towards 19.4% of the Maltese Islands GDP (EUR1,151.4 million) with a forecasted increase of a further 3.6 % by 2020. Export Earnings from International Visitors is expected to reap in the region of à ¢Ã¢â‚¬Å¡Ã‚ ¬ 777 million, with a forecasted growth to à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1443.4 million by 2020. Currently, 23.7% of the Labour Market is employed in Industry Related Occupations and it is anticipated that this will rise to 28.9 % by 2020. These statistics substantiate the theory that Travel and Tourism will remain one of the key engines for growth in the Maltese Economy. 3.3 Tourist Performance At the time of preparing this assignment, the National Statistics Office had not yet issued the official statistics for 2010. However, in a press conference held in January 2011, the Parliamentary Secretary for Tourism, Mr. Mario De Marco, estimated that the total number of Tourists was estimated to be in the region of 1.3 million  [3]  . This equates to a 0.1 million increase on 2009 figures  [4]  . During the first 11 months of the 2010, Cruise Liner Traffic reached a total of 467,142 passengers  [5]  , however only 3 % of passengers (14,441) landed in Malta. Therefore despite the fact that nearly half a million cruise passengers visited the island, very few stayed in hotels overnight. According to the Domestic Market, the local preference is to reside in Four Star Hotels and statistics show that during the month of November, the 5 Star segment produced a total of 9,638 bed nights. 3.4 Collective Accommodation Establishments on the Maltese Islands : There are a total of 158 accommodation establishments on the Maltese Islands  [6]  , fifteen of which are classified with a 5 Star Rating. Renowned International Hotel Brands such as Hilton, InterContinental, Kempinski Resorts, Radisson and Starwood Hotels currently compete for the same market. The two longest established 5 Star Hotels on the island are The Phoenicia and The Corinthia Palace Hotel and Spa. During the month of October, the 5 Star Hotel accommodation tier yielded an average occupancy of 73 %. Section 4 -The use of PESTLE to scan the Broad Environment for drivers of change. There are numerous characteristics or strategic elements that may influence the life cycle of the local tourism industry. One organisation, acting independently, may have very little influence on the broad environment: however, the forces in this environment can have a tremendous impact on the organisation (Enz, C.A, 2010).p16  [7]  . Consequentially, in todays local business scenario, if one was to consider this statement it confirms the school of thought that organisations within the tourism industry, will face difficulties when trying to manipulate the broad environment. However, according to The principle of Enactment organisations do not have to submit to the existing forces in the environment. (St.John, Harrison ,2010)  [8]  . A high percentage of local hoteliers have opted for Management Agreements with Internationally Renowned Brands. Such strategy allows local operators to capitalise on the Brand Marketing and Existing Customer Base to attract business, however, Corinthia Palace Hotel has evolved its own Brand. This strategic decision was taken as a means to differentiate from other hotels by offering authentic Maltese Hospitality. This in itself is believed to create a competitive edge over the International Brand Names which currently operate on the island, namely, Hilton, Inter Continental, Marriot and Starwood Hotels. These days travellers are far more discerning and many seek new insights into the local culture, as apposed to a reproduction of International Hospitality. Through successful Backward Integration the Corinthia Brand has eliminated substantial contributions to Third Party Management Companies by forming its own unique Brand Identity. Furthermore, in contrast to most local operators, the company has been able to penetrate the International Tourism Industry by offering Management Contracts to overseas operators in the Industry. The task of measuring competitiveness is full of complexities as there are numerous forces at play. Therefore, it is of paramount importance to have a thorough understanding of both the potential threats and the opportunities available. This will then provide the basis for which a company responds to Trends and Influences by integrating its resources to achieve a strategic advantage on its competitors. Invariably, local firms competing within the Tourism Industry, have similar resources available to them and each one is challenged by similar forces. Therefore, it is safe to assume that most will pursue similar strategies. Making the company that best acclimatises itself to the broad environment more likely to be successful. Under the current scenario, the well coined phrase The survival of the fittest could not be more appropriate for hotels competing within the same industry. Despite being one of the older Five Star Hotels on the island, The Corinthia Palace Hotel still competes well with the newer properties. It appears that customers tend to opt for older properties where Customer Service is at the optimum. The Corinthia Palace Hotel has achieved worldwide acclaim for its high level of service and currently holds the World Travel Award Maltas Leading Hotel. This prestigious award is a great accolade to the Industry as it is believed to be the equivalent of the Oscars. Such recognition is an excellent marketing tool as given the choice, most potential customers would prefer to stay in a reputable hotel. 4.1 PESTLE Analysis Views of the Financial Controller An interview was conducted with the Financial Controller, Ms. Claire Mifsud who provided an insight as to how the company conducts a Situational Analysis of the Broad Environment. According to her Corinthia uses a PESTLE Analysis Template which define the following six areas that form the context of its operation :- Political Forces Economical Forces Socio-cultural Forces Technological Forces Legal Forces Environmental Forces The forces listed above significantly influence both the industry and the organisations that operate within it. She perceives that the Maltese Government recognises the fact that Tourism is a key contributor to the Maltese Economy and therefore continues to invest and work closely with stakeholders within the industry. This year the government has awarded The Malta Tourism Authority a total of 35 million Euro for 2011  [9]  . The main vision for 2015 is to promote the Maltese Islands as a Unique Mediterranean Destination  [10]  , hence the reasoning behind the substantial investment to improve the product. Through the European Social Fund, the Malta Tourism Authority is investing in a three million Euro program to improve the skills of those currently working within the Industry. The Advance Training Tourism Leaders Program  [11]  is being offered free of charge, to both employers and managers in the industry. The aim of this program is to enhance the Current Skill Set and to create a Culture of Innovation. As the Group Training Manager, I can disclose that seven managers working at the Corinthia Palace Hotel are currently taking this Diploma Course. When asked what perceived barriers had been identified by the hotel, Ms. Mifsud referred to the governments stronger stance to align with European Regulations, particularly in areas such as Health Safety and Environmental Issues. Being an older property, substantial investment is required to conform with some of the regulations. The forecasted economic recovery is more subdued than that of other small economies  [12]  . Ms Mifsud then expressed her concern on escalating operational costs and stated that the 2% increase of VAT on accommodation and the budgeted cost of living increase bear a great influence on profitability. She also remarked that nowadays, business customers require their rooms to be an extension of their offices when travelling, therefore, adequate technology has become a norm rather than an ancillary service. Hence, in order to remain competitive and meet the customers needs additional investment in this area is required. Section 5 The Broad Environment. Forces within both the Broad and Task Environment are critical determinants for Strategy Formulation for any organisation. However, the core of a Firms Task Environment is formed by its interaction between the following three key stakeholders and their impact on the market place :- Customers Suppliers Competitors All contemporary organisations, irrespective of type of Industry, face forces that can significantly affect profitability. If a firm understands these forces, then it can develop a business level strategy that allows the business to either take advantage or protect itself from these forces, which in turn allows the firm to be consistently profitable. (Ahlstrom.D, 2009)  [13]  . 5.1 Swot Analysis An internal audit provides an opportunity for a company to have a greater understanding of the capabilities and limitations of its resources. Such information will provide a platform from which Operational Strategy will be focused. The identified strengths and weaknesses of the hotel are as follows :- 5.2 Strengths Location The location of this hotel has the potential to attract the following niche markets. The close proximity to the Presidential Palace makes it the ideal location for Diplomatic Delegations. Its remote location and proximity to the National Stadium is also key selling point to attract Foreign Football Teams who come to Malta for Training Camps and Official Matches. Being close to the Malta Fairs and Convention Centre offers potential for business in accommodating delegates who are participating in large scale forums. Global Reputation for Excellent Service This property enjoys 20% Repeat Business which is amongst the highest on the island. This reputation is also achieved on a local level as there is a high percentage of locals who frequent the Food and Beverage outlets. Accommodation Hotel rooms are much more spacious than the newer five star properties on the island. In 2009 all rooms were refurbished to optimum condition. The hotel offers great value for money when one considers the level of service offered. The customers comments posted on Travel Review sites such as Trip Advisor are very positive. Spa The Athenaeum Spa by Algotherm has now established itself as one of the best Medical Spas on the island. Market Unlike many of the other hotels, the Corinthia Palace is not dependant on one Nationality or Market Segment and therefore a drastic drop in one of these areas will not cause catastrophic consequences. 5.3 Weaknesses Meeting Rooms The main meeting rooms are small in severe need of refurbishment as they are inferior to what the competition is offering. This may be a contributory factor why some Destination Management Companies direct Group Business elsewhere, which causes opportunity cost situation for the hotel when having to refuse business that exceeds the capacity required. Loyalty Program Unlike all the competitors there is not Loyalty Program in place to reward customers for their loyalty to the company. Working Environment Investment is required to totally refurbish the main kitchen as the current structure not adequate for the volume of work being produced nowadays. Executive Lounge Facilities Unlike all the five star hotels within the same Competitive Set this hotel does not have an Executive Lounge. Most corporate clients seek this facility as it provides an additional area, where they can conduct their business and entertain their clients. In order to measure the potential of an Industry most companies use the framework of Environmental Understanding as established by the Economist Michael Porter. Section 6 Porters Five Forces Model In March-April 1979, Professor Michael. E. Porter, published an article in the Harvard Business Review, titled How Competitive Forces Shape Strategy.  [14]  . In this article he wrote : Competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond the established combatants in a particular industry. Customers, suppliers, potential entrants, and substitute products are all competitors that may be more or less prominent or active depending on the industry. The state of competition in an industry depends on five basic forces. The collective strength of these forces determines the ultimate profit potential of an industry. This article formed the basis of Porters Five Forces Model. This user friendly model is now widely employed by many organisations to formulate the firms business level strategy. Corinthia Palace Hotel is no exception. Key strategic decision makers within the company use this model during their business planning process to represent their analysis of the dynamics of the competitive structure and how the combined strength of these forces influence the Maltese Tourist Industry. Strong forces will suggest lower prices and higher costs, whereas weak forces suggest the contrary. 6.1 Bargaining Power of Customers and Suppliers Informed customers become empowered customers  [15]  (Dubrin,2008) . Trends show that a high percentage of travellers book their travel arrangements directly through the internet. Budget airline sites such as Ryan Air and Easyjet, provide a one stop shop that is accessible around the clock. Nowadays, middlemen such as travel agents are gradually being eliminated. The internet has accelerated the power of this competitive force. Customers now have an advantage over the organisations, as they are able to conduct frugal searches of the web from the comfort of their own home. This provides them with ample opportunity to compare rates and subsequently purchase the best deals. Since opening, the hotel has witnessed changes in booking channels. Customers are more likely to book directly through the internet. Price wars with competitors are prevalent, however despite this, Corinthias pricing strategy is based on past performance and forecasted demand. Much focus is placed on safeguarding Gross Operating Profit and as the company is apposed to reducing rates ,added value is offered instead. During my interview with Mr. Schranz I asked who has the strongest leverage when negotiating rates with suppliers. His reply indicated that the key to successful negotiation is to create a win win situation giving them equal leverage. 6.2 Threat of New Entrants According to Slocum et al  [16]  the phrase New Entrants refers to the relative ease with which new firms can compete with established firms. Over the past forty years the number of companies operating 5 Star Hotels has risen substantially. Empirical data issued by the National Statistics Office of Malta indicates that in 1996 there were only six Five Star Hotels operating on the Maltese Islands. Today, some fifteen years later, the amount of five star hotels has almost tripled increasing to fifteen. The high concentration of upscale hotels on the market, has made it essential to create barriers. Recent Government Regulations, Capital Requirements and Rising Operating Costs are forecasted to affect profitability. Such contributory factors may defer new entrants in the future. During my interview with Director of Sales and Marketing, Mr Karl Schranz, he revealed that he does not envisage any other Five Star Hotels entering the market this year. He further elaborated that in his opinion the industry does not require more 5 star properties. The industry has seen an explosion of Five Star Room Stock on the market in the last 5 years. There is a surplus of Hotel Rooms in low season due to the seasonality of our business. On the other hand, all five star properties run at very high occupancies from May till October. In my opinion, it all boils down to market forces. When market conditions permitted and when it was highly feasible for other hotels to join, most local and foreign business men invested heavily in the Hotel Sector. 6.3 The Threat of Substitute Products or Services Organisations that provide services that adequately substitute those offered by competitors within the same industry are considered as a threat to those competing within the same industry. In the local context, substitutes to Five Star hotels can be identified as either the Chartering of Yachts or Opting for a Cruise. However, with high level of accessibility offered by budget airlines, emerging tourist destinations poise a bigger threat to the industry. Central and Eastern European destinations are offering similar products at more competitive rates. However, if one was to consider the high concentration of natural disasters or adverse weather conditions many countries have recently experienced many travelers may be influenced by Maltas more agreeable climate. Furthermore, political instability in emerging destinations like Tunisa may also defer travellers to choose alternative destinations. 6.4 Existing Competition The level of competition is a key determinant of how other hotels in the industry are likely to behave. Hotels within the same Competitive Set strive for market share. From the fifteen 5 Star Hotels on the island, the only four categorised in the same Competitive Set as the Corinthia Palace and Spa are Phoenicia, Excelsior, Intercontinental and the Meridien. However, both the Director of Finance and the Director of Sales consider the Phoenicia as their main competitor. This is attributed to the fact that both hotels have been in competition for the past forty years and that both properties appeal to the same markets. According to the information provided by Mr. Shranz, the hotels average market share is approximately 10.5 %. Karl Schranz commented as follows : Price Wars are tremendous in all Hotel Categories in Malta. We had managed to reduce price wars significantly before 2008 when demand was in line with supply. Since more Five Star Properties opened in Malta and since the recession set in, most hotels started slashing rates in order to generate advance and last minute business As operating costs are rising, the onus must remain on targeting specific markets that can yield the highest profits. Although perceived as a business hotel, leisure travellers remain the key market. The Tour Operator and Leisure Segments approximately constitute to 64% of the hotels market share. Section 7 Conclusion 7.1 Industry Life Cycle As each industry evolves it goes through a sequence of phases. Factors used to ascertain at which stage the Industry is currently in, is by assessing both the number of firms operating and their potential for profitability. Desk research conducted for this assignment indicates that despite global economic recessions, the Maltese Tourist Industry has shown growth. Furthermore, projections for the coming years also indicate growth. All in all, it appears that Tourism remains a promising Industry for the near future. 7.2 Strategic Direction for the Hotel The way forward for the company is to maintain its high level of customer retention rate which currently averages in the region of 20%. This relatively high percentage of customer loyalty is attributed to the General Mangers high level of customer orientation in conjunction with the very high level of personalised services. The recent award should feature more prominently on the hotels website, thus using this as an extra tool to market the hotel. From a financial perspective, costs must be closely monitored and opportunities to generate income should be exploited. The hotel management should pool their resources together to create a culture that encourages innovation. Investment in alternative sources of energy should be studied and the possibility of acquiring EU Funding explored. Investment should also be made to upgrade the property seeking in order to gain a return on investments through increased room rates. Future growth should stem from the hotels Unique Selling Point, which is the ability to offer a memorable experience. The Sales Team needs to take a more aggressive approach to tap into unexploited markets and offer innovative packages based on value. Finally, with the continued commitment to fulfil the companys mission, the team must drive the Corinthia Brand Identity by offering authentic Maltese Hospitality. By focusing on the main priority which is Customer Satisfaction, the hotel will not only remain profitable but will also remain a strong competitor. For many, tourism is a source of employment and income. The tourism industry is responsible for 5.2% of the EUs employment and accounts for 5% of Europes Wealth. It is therefore a strategic sector of our economy, facing new challenges that ought to be kept in check and opportunities that need to be taken. With 380 million international arrivals annually and market share of more than 40% of global tourism Europe commands the position as the number one tourist destination European Commission Vice-president Antonio Tajani- Journal of the Institute of Tourism Studies Dec 2010 pg 30. References http://www.worldtravelawards.com/award-maltas-leading-hotel-2010 IL-Haddiem Corinthia Palace Hotel 11 June 1968 pg 5 http://www.wttc.org/bin/pdf/original_pdf_file/malta.pdf http://www.maltatoday.com.mt/news/national/tourist-arrivals-expected-to-reach-1-3-million-by-end-2010 http://www.nso.gov.mt/statdoc/document_file.aspx?id=2873 http://www.nso.gov.mt/statdoc/document_file.aspx?id=2928 http://finance.gov.mt/image.aspx?site=MFINref=2011_BudgetSpeech2011_English https://opm.gov.mt/vizjoni-2015 Free programme of advance training for tourism leaders http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Daily Telegragh Malta Centre of Excellence in the Mediterranean 16 June 2000 NSO news release 242/2010 Collective accommodation establishments :Oct 2010 Dec 22, 2010

Ethical And Unethical Business Practices Business Essay

Ethical And Unethical Business Practices Business Essay Introduction In recent years the issue of ethical and unethical business practices have received lots of attention around the world especially by media. Ethics in business can defined as behaviours that a business bond to in its daily dealings with the world or in other words what society believes is right or wrong which involves or impact how a business is carried out. Ethical or unethical business practices concerns not only to how the business interacts with the world at large, but also to their one-on-one dealings with individuals. Many businesses are interested in making money, and that is the bottom line or in other words they just want to be in business; on the other hand there are many businesses that making money does not mean everything to them, but doing the right thing and having responsibility and commitment toward society have far more importance. In past years there have been numerous reports from global businesses, including most of the major brands that the public use for their poor business ethics, which have received a huge attention by people around the world. One of the most shocking reports came from a well-known company Nestlà ©. The main ethical issues concerning Nestlà © company was endorsing infant formula with ambiguous and unsafe strategies, using suppliers that violate human rights and promoting harmful food. On the other hand in recent years many companies gained a huge reputation mainly because of their ethical business practices, such as Xerox, Pepsi, Solae and many other well-known companies. Solae Company was ranked as one of the most Worlds Most Ethical Companies in Food industry in 2010. Solae mostly gained its reputation through its core value which cornerstone of that they are and what they stand for, values such as public safety and health, high ethical behaviour and respect for people. 1.0 Nestlà © S.A 1.1 Nestlà © History Nestlà © S.A is the world largest fast moving customer goods company in the worldwide, Nestlà © was originated and founded and headquartered in Vevey, Switzerland in 1905 in a merger of the Anglo-Swiss Milk Company and the Farine Lactà ©e Henri Nestlà © Company. Nestlà © start growing after the First World War following the Second World War by expanding its market from 13 to 86 countries around the world, the company currently has more than 283,000 employees. Nestlà © company has more than 6,000 thousands brands, with wide range of products offered a cross markets such as, coffee, bottled water, beverages including Aero and Skinny Cow, chocolate, ice cream, infant foods, performance and healthcare nutrition, confectionery, frozen and refrigerated foods, seasonings and pet food (Mcspotlight, 2002). In 2000 Nestlà © joined the World Coca Foundation (WCF) in order to deal with issues caused by farmers, the WCF goal is to help farmer in earning more income, encouraging them for more efficient farming technique and environmental and social practices (Mcspotlight, 2002). The Nestle Business Principles form the companys culture which has been developed over the period of 140 years. Nestlà ©s Corporate Business Principles are handed out to its 283,000 worker accompanied by training tool in order spread out the companies core values and mission. The Company management is done according to its demographic location, along with the exception of Nestle waters and nutrition which are managed by a global department (nestle, 2010). 2.0 Nestlà © Controversy and Criticism In past ten years Nestlà © Company was accused by many of experts and organisations around the world for unethical business practices in the way the company does its business, the company was involved in serious boycotts which ruined the company overall reputation in past years. In this essay we have discussed and analysis some of the most serious Nestlà © unethical business practices (Phdinparenting, 2010). 2.1 Unethical Marketing of Artificial Baby Milk One of the most critical issues that Nestlà © has been criticised for during past 15 years is the promotion of the use of infant formula to mothers across the world. Many believe that Nestlà © strategy for promoting its infant formula was misleading and harmful that violates both International Symbols of Marketing of Breast milk Substitutes and WHO Code amendable the marketing of breast milk substitutes (Mcspotlight, 2002). Nestlà ©s marketing campaign encouraged mothers across the world for bottle feeding instead of breast feeding, they used free sample to pursue this mission in addition Nestlà © implies that malnourished mothers and mothers with twins have not the ability to Breastfeed their child, despite many international health organisations claimed that there is no sufficient evidence to shore up this statement which could put both the mothers and babies life in danger (Corporatewatch, 2003). There have been numerous reports of direct advertisement targeting mothers across the world in countries such as Malaysia, South Africa and Ireland as a result advocacy groups and health organizations accused Nestlà © of unethical methods of promoting its milk and demand the company to immediately stop its marketing strategies (Mcspotlight, 2002). One of the Health organisations that criticised Nestlà © for its marketing strategy was IBFAN which believed Nestlà © is harming misleading mothers by offering them a free sample of milks as they are in hospitals, because as mothers are released from hospitals they have to continually buy Nestlà ©s formula since babies get adapted to the Nestlà ©s milk. IBFAN also maintained that Nestlà © exercise Humanitarian Aid to form markets by offering striking gifts and different sponsorships to influence health officials to market and promote its products by targeting young mothers who have given birth (Corporatewatch, 2003). 2.2 Using Suppliers That Violate Human Rights Another controversy issue faced by the company during past years was using suppliers that violate human rights, in 2009 BBC reported that Nestlà © buy its milk from a farm seized from its white owners which is now owned by the wife of Zimbabwes President Robert Mugabe, they supply between 10% to 15% of Nestlà ©s local milk supply (Corporatewatch, 2003). However the company denies the proclamation and claims that the only reason they purchase their milk supply from its African supplier is to help meet the food needs of Zimbabwean consumers (BBC, 2009). 2.3 Exploiting Farmers In 2001, Nestlà © faced huge criticism for purchasing cocoa from the Ivory Coast and Ghana suppliers, which may have been produced using child slaves. An investigation by BBC showed that hundreds of children who lived in Mali, Burkina and Togo were being purchased from their parents and sent to countries such as Ivory Coast and Ghana to be used in production of coca (BBC, 2001). Most of the children who work in coca farms are ranged between 12 to 14 years old, and are forced to work 80 to 100 hours each week while they are not paid fairly, barely fed and beaten regularly (Corporatewatch, 2003). After the widespread of these reports Nestlà © Company faced huge criticism from health and labour organisations around the world to put a stop to these anti-humanities act, as a result the company did not have any choice except to express its concern over the use of child labour in coca farms to, however the company never confirmed that non of its chocolate products derived from these anti-humanities resources (Mcspotlight, 2002). 2.4 Union Busting In late 2001, labour organisations accused Nestlà © for denying its worker right; one of the countries that most of the accusation came from was Columbia, in which eight worker of the company got assassinated because they were part of food and drink labour union called SINALTRAINAL; however there have been no evidence linked Nestlà © to these assassinations. In another example involving Nestlà © union busting, in 2001 the management of Nestlà © subsidiary Comestibles La Rosa threatened the company worker that they must either renounce their union membership or they should leave the company (Corporatewatch, 2003). 2.5 Promoting Unhealthy Food Nestle was recently exposed after a report by the UK consumers association claiming that 7 out of 10 of the Nestlà ©s breakfast cereals containing the highest level of fast, sugar and salt water. The company is accused for denying the role of corporate responsibility in promoting its product to public (Corporatewatch, 2003). 2.6 Illegal Extraction of Groundwater The company was also accused for abusing and ruining water resources in Brazil and United State. In the region of Serra da mantiqueira in Brazil which is known for its vulnerable groundwater resources, Nestlà ©s over pumping action has resulted in depletion and long term damages to the region water resources (Corporatewatch, 2003). Nestlà ©s was accused because people of the Serra da mantiquira believ that the company action has changed the taste of their drinking water and also the over pumping has caused complete dry out on the main region water resources. Nestle used these water resources for its mineral water product called Pure Life bottled water (Phdinparenting, 2010). 3.0 Solae Company 3.1 Solae History Solae LLC is an international soy supplier which is based in Louis, Missouri. This company is the world leader in developing and producing innovative soy technologies, meat and other nutritional products. The company was founded in 1958 by producing just industrial soy protein products; however Solae started producing other food product (such as baked goods, meats, beverages and nutrition bars) in 1973 after DuPont and Bunge created Solae Company as a joint venture (Solae, 2010). Solar use soybean resources around the world in order to create nutritious and great-tasting ingredients including baked goods, meats, beverages and nutrition bars which are consumed by thousands of customers and consumers in more than 120 countries worldwide. The company has approximately 2,400 employees in different parts of the world as well as North America, Asia, Latin America and Europe (Solae, 2010). Solaes commitment to innovation and development has resulted in production of new soy product tag along by more than 98 patent and 338 patents pending which is more than any other soy provider in the world (Solae, 2010). On 26 of March 2010, Solae Company was recognized by the Ethisphere Institute as one of the worlds most ethical companies. Each year Ethisphere Institute prepares a list of 100 companies which it believes are the most ethical companies in the world on basis of attitude and future refinement (Ethisphere, 2010). The world most ethical companies are recognize not only making statements about doing business ethically but also translating those statements into action. Solae was ranked among on of the 100 most ethical companies in the world along with giant companies like Pepsi, Nike, Ford, Xerox, Henkel and LOreal in addition the company was positioned at top 5 most ethical companies in food and beverage industry joined by Campbell, Mills and PepsiCo (Ethisphere, 2010). 4.0 Solae Ethical and Decent Practices Solae ethical and moral practices are inspired by the companys core value which mostly concentrate on what the company is and what it is stand for, Solae top executives believes the strength of the company begins with a deep commitment to ethics from the top to bottom in the company, ethical behaviour is one of the core values at Solae, which is important in both the companys professional and personal lives. According to Solae officials, at Solae ethic codes are designed to make sure that each of the companies personnel are constantly upholds the companys standards and objectives. Any act that deliberately violates the law or regulation to screen non-compliance with this Code of Conducts, or company overall policy is an ethical violates (Solae code of conduct, 2010). 4.1 Safety and Health Solae Company believes that in doing business all occupational illnesses, environmental incidents and injuries are preventable and can be controlled by implementing the right business practices along with providing the best and high quality foods to consumers. The companys overall goal is zero for incidents, meaning that safety and health are one of the most important aspects of Solae Company (Solae, 2010). Every employee at Solae is responsible for acting in reliance with safety and health law which was developed to prevent any incident involving employees and other Solae personnel. Managements in each department are responsible for training, educating and motivating employees to understand and act accordingly to applicable safety and health laws. 4.2 Sustainable Practices for Society Solae core value of environmental custodiantion is a major example of the companys commitment for people in different societies. At Solae employees are expected to compete lawfully at all manners, they are also expected to protect the environment and to be a good keeper of the company operations, services and products (Ethisphere, 2010). 4.3 Environmental Practices Since the company was founded, Solae mission has been to be the preferred universal partner in the expansion and delivery of nutritional and efficient solutions for its customers, the Company is constantly committed to promise to conduct business and operations with respect and care for the Mother Nature. Since Solae main business is product of soybean resources, the company pays a great respect and attention to environmental practices which helps to keep our nature green and un harmful. At Solae managers at each corporate level are held responsible for educating, training, motivating and instructing employees to understand the important of Solaes commitment to protect environment in addition each employee at Sola company has the responsibility to meet and fulfil the terms of Health and Environment which were developed to guide each employee in pursuing the companies mission and vision (Solae code of conduct, 2010). Solaes commitment to environment is one of the core value developed by the company which has allowed the company continually improve and implement main manufacturing process and activities to reduce its impact on Mother Nature, It is believed that Solae track its activities across all manufacturing department in order to replicate successful improvement where it is needed. The company has received several awards because of its environmentally friendly business practices around the world. For example: In 2009, the company headquarter in St.Lous was given a Leadership in Energy and Environmental Design Green Building Certificate for having the most energy efficient, greenest and high productive building in the region (Solae, 2010). In 2005, Solae received two awards from different non-profit organisations for reducing total energy consumed by the company by more than 10 percent and decreasing greenhouse emissions by 7.7 produce by the company (Solae, 2010). 4.4 Ethical Competition Law Practices It is believed that, Solae competes forcefully in the marketplace to best supply its customers needs and preferences. Solae Company has gain most of its reputation as a result of its Competition Laws which the company follow in most of the countries that operates, these laws are compound and can vary from country to country depending to its market place competition condition and pressure (Solae code of conduct, 2010). 4.5 Water and Energy Consumption Solae is well known around the world for its efficient water and energy consumption in compare with other companies involved in food industry. Soy uses less water than other kind of proteins such as meat, milk and eggs. In addition soy is known to be an efficient source of protein based on return amount of energy use in compare with other resources of proteins. C:UsersArmanDesktopvirtuawater.jpg C:UsersArmanDesktopenergyefficiency.jpg USDA; FAO/ UNICEF, USA Protein Advisory Group (2005) 4.6 Equal Opportunity Non Discrimination Solae Company is against any discrimination regarding any employee or new application who wants to join the group because of race, sex, age, colour, national origin, marital status, expression or ancestry (Solae, 2010). Conclusion To sum up, Core values are particularly critical in these days as we operate in markets around the world and aiming to serve customers with different needs and ideas. Obviously at Solae Company the central attention is to understand responsibilities and obligations toward individuals and environment. As experiment has shown us a companys success is pretty much dependent on ethics and moral which builds a long term reputation for both the company and industry. Unfortunately, after analyzing Nestlà ©s corporation act, clearly ethics has no place in the company long term strategy. This fact has greatly influenced companys reputation and has ruined its position in food industries around the world. As a result the concept of ethics has become one of the most important aspects of management duty. For companies as big and successful as Solae and Nestle training employees to follow ethical and social principles are key success factor and has to be observed and practice continually. Many businesses are interested in making money, and that is the bottom line or in other words they just want to be in business; on the other hand there are many businesses that making money does not mean everything to them, but doing the right thing and having responsibility and commitment toward society have far more importance. Solae has to continue its effort in practicing ethical principles in all company levels and Nestle has to change its long term strategy and pay attention to what is right and wrong.

Sustainability :: Personal Narrative Writing

Sustainability is an issue that everyone should be concerned about. If the planet Earth is going to exist, as we know it, everyone should wake up and do their part to help achieve a greater level of sustainability. In my English 101 class we learned about the issue of sustainability. Many different topics were discussed and researched throughout the course of the semester. Overall, I think that the sustainability project has been a learning and enlightening experience for everyone in this class. Many more things can be done next semester, since the groundwork has been laid to continue this project for time to come. One of my personal goals for the project was to learn as much as I could about the sustainability issue facing us. I did this by participating in all of the projects that were done throughout the semester. The main project that occurred during the semester was the personal sustainability goals that we each set for ourselves. While doing the actions that we pledged to do, we learned different things about sustainability that we never knew before. One of the things that I learned was that, at Clemson, it is hard for students who want to recycle to be able to recycle. There are not the necessary facilities nearby our student housing to place our recyclables. I also learned that some actions that should be done to be sustainable are hard to do in the society that we live in. One of these activities that we do is the needless driving that Americans do in general. Since we live in a moving society, it is sometimes hard to do. An easy thing that everyone can do is to recycle s ome of his or her wastes. This can be done for most people at little or no extra effort than just throwing your trash away. Some of the planning that I did helped the students in other classes and even my own. During one part of the semester, we researched different ideas for the horticulture class students to implement in the schoolyard project that they were involved with. Others used my ideas and research in my class on their personal sustainability papers, university sustainability papers, and even their own personal goals to being sustainable.

Equal Opportunities for Disabled Americans :: Research Papers

Equal Opportunities for Disabled Americans Life for the disabled can be difficult physically, emotionally, and financially. Donley Jones talked about his hardships as a disabled American worker in a personal interview on November 25, 2004. However, there have been several legislative changes in the United States, which have put forth the opportunities that many poverty and lower level families have needed to move to higher grounds financially. Cleaver states that there have been many laws and acts put forth by congress to make this move easier for disabled Americans. Donley, a 37 year old janitor at the Johnson City Mall, is legally blind. Donley talks of the prejudices that left him and his family in poverty. He talks of his struggle to provide for his family and how hard it was to get out of poverty. Donley remembers not knowing how he would ever be able to provide opportunities for his children, such as putting them through college, with his income. Donley tells of how he believes the government had a lot to do with his ab ility to move his family out of poverty. The Disabilities Discrimination act of 1995 came into effect on December 2, 1996 (Lockwood 1). Lockwood tells of how this act provided equal opportunities in the work force for disabled Americans . The Act states that to be covered under the act, a person must have a physical or mental impairment, such as but not limited to loss of eyesight, which lasts at least one year (Lockwood 2). Lockwood’s article also states that the impairment must burden daily activities or put the person in risks of danger The law states that the employer may be required to make certain adjustments for disabled people to be employed. Lockwood stresses how important it is for employers not to discriminate against disabled workers. The employer will be committing discrimination, says Lock wood, if he or she refuses to hire treats a disabled person different than the way he or she would treat a person with out a disability. Section 6 of the Act states that an employer must make necessary changes to the work place (Lockwood 2). According to Lockwood these changes must make give disabled employees the same advantages they would have if they were not disabled. If a person feels they are being discriminated against they can file a lawsuit (Lockwood 5). Lockwood tells of several of the lawsuits have been filed since the act since the act took effect.

A League of Their Own

The movie also makes It easier to understand the different ethical systems by relating each system to a character portrayed In It. During the duration of World War II, the players of major league baseball were drafted. As a result, the ML used females to fill the teams to keep the American pastime alive. This essay will analyze some of the main characters of A League of Their Own from an ethical stand point. The main character, Dotted Hanson, played by Agene Davis, is the catcher of theRockford Peaches. Dotted Hanson best relates to utilitarianism. Throughout the movie, Dotted was constantly striving to do the right thing, not necessarily thinking about the outcome, but just wanted to be an all-around good person. For example, she wanted to show off as much as possible to reporters and the media in order to keep the women's league around much longer after the war ended so many of the players could keep their jobs. The other mall character, Jimmy Dugan, played by actor Tom Hanks, was the manager of the Rockford Peaches.Although he was portrayed early on as rude and arrogant, he eventually had a change of heart. With that In mind, Jimmy Dugan can be mostly associated with the ethics of virtue because this system is not based on one's actions, but the moral character of that person. We can see that deep down, he is a very caring person. However, sometimes his actions do not display the truth of his personal moral character. Next is Doris Murphy, who is played by Rosier O'Donnell. This character best portrays ethical formalism because f the constant intent to do good deeds.For the most part, she would conduct herself in a positive way to everyone. For example, when her teammate, Mae, was upset because of the proposal of shutting down the female league, Doris stood up for her friend and defended her, not for appraise, but because she knew it should be done. Doris' teammate, Mae Mortal was played by Madonna. Mae best describes natural law because of her moral princip les. When the possibility off league shut-down came about, Mae stayed firm In her beliefs of not wanting to go ace to her former life of dancing provocatively.Natural law can apply to anyone who continually keep their principles upheld. The recruiter of the players, Ernie Caption, was played by Jon Loving. Although a smaller role, he is portrayed as an arrogant and self-centered, thinking mainly of himself. For this reason, he best illustrates the egoism system. When Kit and Dotted were willing to stay behind for Marl, Ernie made it clear he was there specifically to finish his job, whether that would be with or without the girls.Air Loneliness, played by David Stratum, is one character who really tries to keep the league going for everyone involved. In this case, this character can relate to the ethics of care. Although Air is not motherly Like some may associate this system with, he Is still caring enough and emotionally Invested In the girls to fight to keep the league alive. Eac h of these roles helped explain a different system of ethics. Overall, A League of Their Own was enjoyable to watch and interesting to see how each character A League of their Own Through the movie â€Å"A League of their Own,† one can see how the more sexist views of the culture of this time in America permeated throughout this account of the Girls Professional Baseball League which existed from 1943 until 1954.â€Å"A League of their Own† is a snapshot of what was once the â€Å"All-American Girls Professional Baseball League† that was formed when many young men were active in World War II. Philip Wrigley, chewing gum mogul and MLB owner feared the major leagues would disband so he created the girls professional baseball league.One of the obvious cultural views during the time this movie depicts is that of feminizing the baseball players to make them more acceptable to that culture at the time. Although they wore shorts under their baseball skirts, the fact that they were to wear skirts that were very short for this time while playing the athletic sport of baseball is just one of the clues to how the â€Å"All-American Girls Baseball Le ague† was to be as much about show as it was about talent.In one part of â€Å"A League of their Own,† the scout Ernie Capadino intends on passing up the player Marla Hooch who is unattractive yet proves to be a great switch-hitting slugger. Capadino was told to find girls who play ball well and are equally as attractive.Another argument supporting the existent and greater acceptance of sexism represented when putting this â€Å"All-American girls team† togehter was that the female professional baseball players were at least in the beginning of this venture considered more seriously as princesses rather than as serious baseball players in this era, as we hear the announcer comment, â€Å"After the first month of league play, the shine still isn’t off these â€Å"diamond† gals.Alice â€Å"Skeeter† Gaspers says legging out a triple is no reason to let your nose get shiny—Betty Grable has nothing on these gals. Helen Haley has not only b een a member of several championship amateur teams, she is also an accomplished coffee maker† (Marshall, 1992).Even the radio program that is played during the tryouts at Harvey Field makes fun of the idea of a woman’s baseball team. During the radio program, the girls baseball team is referred to as the â€Å"masculinization of women.†The female baseball players have mandatory etiquette classes they must attend to portray a â€Å"lady-like† image. Even some of the names given to these female baseball teams at this time rings of   what we would today consider sexist in its lowest such as â€Å"Rockford Peaches,† â€Å"Racine Belles,† â€Å"Milwaukee Chicks,† â€Å"Fort Wayne Daisies† and â€Å"Muskegon Lassies.†Of course then you hear the announcer say things like: â€Å"Then there’s pretty Dottie Henon, who plays like Gehrig, and looks like Garbo. Uh-uh, fellas, keep your mitts to yourself; she’s married . And there’s her kid sister Kit, who’s as single as they come.Enough concentrated oomph for a whole carload of Hollywood starlets† (Marshall, 1992), today’s announcer need protect their heads if they were to utter such remarks.I think most of us would be thankful that announcers today couldn’t get away with trivializing the talents of those female baseball players, only to make the main focus their various levels of attractiveness and unattractiveness. This we know has never been something acceptable to do to professional male baseball players.Viewing the female as the care taker of the alcoholic baseball manager some can interpret as another female stereotype revealed in the movie and more accurate to the depiction of its acceptability during this time period. The character Dottie Hinson provides a maternal, care-taking role many times for baseball manager Jimmy Dugan, the often drunk manager of her team.Another part of the movie that would be con sidered very inappropriate real life behavior today versus the time incorporated in this film would be when the drunken Dugan relieves himself in the clubhouse. His female baseball players he is supposed to be managing are standing near awaiting instructions to play the game as he completes his task. Today, that would make the evening news along with being connected to legal repercussions.Today, unlike then, one has learned to be a lot more careful of how things one says can be monitored and reported. Even the humorous little prayer where Dugan says:â€Å"Uh, Lord, hallowed be Thy name. May our feet be swift; may our bats be mighty; may our balls†¦ be plentiful. Lord, I'd just like to thank you for that waitress in South Bend. You know who she is — she kept calling your name. And God, these are good girls, and they work hard. Just help them see it all the way through. Okay, that's it† (Marshall, 1992).Whether one sees it as a positive or negative or a little of bo th, one would just have to watch more carefully things they say like that today than one did then.When Jimmy Dugan was attempting to convince Dottie Hinson to stay with the team, he yells at her, â€Å"If you want to go back to Oregon and make a hundred babies, great† (Marshall, 1992). This again, wouldn’t be something any professional could spout out to another, including a female player he manages, without the strong possibility of suffering professional or legal repercussions in today’s society at least in America.While I’m at this point in the movie, the fact that Dottie feels she must make a choice between her marriage and that of playing professional baseball or any professional sport is another noticeable difference. There are many great professional and non-professional married female athletes today. One could just watch the 2008 Olympics and observe the obvious signs of that.

Leadership Structure in the Local Church

Structure for Church Ministry By Geraldine Rowe A Paper Presented to Professor Dr. Epps In Partial Fulfillment of the Requirements For Research for Scholarly Writing College of Biblical Studies Houston, Texas October 14, 2010 ? Leadership Structure for Church Ministry The local church has not exhibited consistent patterns of lay leadership. Most denominations articulate the Reformation principle of a universal priesthood, while vacillating with changing times and pressures.At both the local and denominational levels organizations have expanded the role of lay persons which may or may not require them to be educated clergy. Organization structure of the local church whether modern or traditional empowers themselves to announce the word, administer the sacraments and to call and discipline ministers and laity. Believers in Christ connect simultaneously as a congregation to manage the work that Jesus requested. The general values that can be acclimatized to fit the features of â€Å"th e local church† were established by the early church to do ministry.These values can be directed to the constitution or bylaws of a localized place of worship in modern times. Concentration should be given to the reason and objective of the local church preventing them from dropping into the complacency of just â€Å"doing church. † In architecture, one of the most significant notions is that the church balances between covenant theology and proliferated leadership roles. To explore this notion a closer look is given to church models and their leadership philosophies, beginning with the authority or â€Å"head† of the church.The first and most significant part of the church’s structure is the Head Shepherd who is Jesus Christ (Ephesians 1:22-23, 4:15-16). Underneath the Head Shepherd, there is an assembly of under shepherds (overseers, elders or pastors). Historically, from the perspective of Anglicans, Puritans, and Presbyterians all early Baptist preache rs were lay, meaning they did not receive Episcopal or Presbyterian ordination. One example was Thomas Collier, who joined one of the seven London churches and served as an itinerant evangelist.He, through the use of the press gained great influence of Particular Baptists. Lay preachers were the chief means for the advancement of Baptist in the American frontier. Today, however the Pastor no longer functions merely as preachers, chief administrators or ordinances, counselors, and general leaders. They have become executives or administrators who perform numerous functions. They interface disillusionment when they discover that it requires something very different. They become the â€Å"hired hands† instead of God-called ministers.The common options for handling this issue seems to be emphasize the equipping role of the pastor and other professionals while seeking to acknowledge an array of functions and leadership in the churches today. The leadership of the church depends la rgely upon its doctrine and how closely the pastor is to follow its bylaws. One view is that of the church as a covenant community which has deep roots in biblical as well as free-church traditions. Max Stackhouse wrote on â€Å"free church Calvinism† which had a strong influence on the Puritans who left the Church of England.He describes it like this: â€Å"A covenantal people live under the law of God, and find themselves empowered to live together by the love of God. God is the source and sustainer of the covenant ecclesia. Though the initiator of the covenant of God, the church also in a sense a voluntary community. The covenant is voluntary in the sense that it is not a community given by birth in a family, class or nation. People must choose to be an active member. This is so even if, in another sense, it is not voluntary at all. God initiates the covenant, humans only receive it, as signified by baptism. This doctrine if properly adopted eliminates the temptation of s elf-interest, isolation and the disregard for the claims of others. Statistic show however that among Southern Baptist Churches the denomination has been restricted by geography and economist to the South, and by racism. Additionally, many southern Baptist have embraced the pluralistic value of urban life and advance education. Covenantalism, in its original intent could guide a system which recognizes different influences and authorities, and to give a voice to diverse groups and individuals.A church is both an organism and an organization. According to New Testament writers the church is defined as the â€Å"body of Christ† (1 Corinthians 12) also â€Å"the bride of Christ† (Revelation 19). These scriptures personify the church as a living organism. This organism lives under the leadership of the spirit of Christ as it works in the life of believers which prompts them to begin a congregation. An effective leader strives to keep the congregation attached to its source of energy thereby keeping people focused on the One who corporately gives them strength and direction.This organism can be dynamic or it can become weak and sickly. As an organism its life and energy must be cared for much liken to one who would care for a living being. The Church is also an organization as defined by Webster. It is â€Å"any unified, consolidated group of elements; systematized whole; a) a body of persons organized for some specific purpose†. As an organization the Church has form, structure, a mission to perform, clientele, constituents, programs, a way of doing business, financial systems, a corporate culture, and many other attributes of any other organization whether secular or sacred.The effective leader needs to understand the nature of its organization and attempt to lead the church carrying out its mission. Leaders of the Bible like Moses, Joshua, David, Nehemiah, Jesus, Paul and others had goals and envisioned the end results as they pushed themsel ves and led others. Any effective leader can enlist people around them to commit to common purpose. They motivate others to dream the dreams, see the visions, and work toward the goals that have been set. This servant leader strives to build trust between leader and effective balance so that leadership compliments one another.This frees him up to preach the gospel. When a leader is overly task oriented he will do whatever it takes to accomplish the task at hand. People are not very important. The danger here is that the leader directs more attention to the organization than the organism. The most consistent lay leadership role in ministry in Baptist Churches has been that of Deacon. The work of the Deacon is to serve tables, providing the Lord Supper. They are to partner with the Pastor as bond servants and overseers according to Phil 1:1.Likewise his attributes should reconcile with the description of overseer given in 1Tim 3:1-13. The position of Deacon and other church officers a nd ministries are accountable when heading up a successful church organization. Patterson makes this point clear in his writings about leading from the second chair. A second chair leader may be defined as â€Å"anyone in a subordinate whole whose influence with others adds value throughout the organization. It could refer to the second or the fourth or fifth person of the organization chart.According to this writer the second chair leader should learn from the paradoxes from the reflection on the life of Joseph in the book of Genesis. If the overseers are out of order and dysfunctional, the entire congregation suffers from confusion and strife that eventually weakens the church preventing it to function according to its original purpose. The biblical purpose of the church is the Great Commission as stated in Matthew 28:19-20. Its mission, or the way in which its purpose is carried out, is stated in Acts 2:42-47 as evangelism, discipleship, worship, ministry, prayer, and fellowship .The leader of the second chair understands the mission of the church and has developed a vision of what the purpose of the church is and is committed to that mission and vision. In conclusion, many changes have taken place in the local church since its Reformation principals. Some of these changes have raised the awareness of social injustices and much progress has been made in the areas of diversity. Many of the post modern adjustments that were made in order to accommodate a diverse society however have proven to weaken its effectiveness in a dying world.Over a period of time the church has become stagnate and content with the way things are being done been under the umbrella of â€Å"the church†. Distractions such as church membership, financial budgets, and annual programs have taken the forefront of too many local congregations. They exist to survive or survive to exist and totally lose sight of its mandate to teach the Word of God, win people to a saving knowledge of C hrist, grow people in Christ- likeness, and minister to one another.The Leaders and Overseers should re-evaluate their agenda. They should nurture the passion for work to which they have been called and keep their eyes on the mission and purpose of the church or whatever group/organization they are leading. This will eradicate confusion, hostility, misunderstandings, controversy and selfish agendas. They should be determined to lead the church to develop strong, positive Kingdom agendas that clearly contributes to the advancement of the cause of Christ in the world.

Advanta India Limited Expanding International Presence Via Extensive Research and Development

ADVANTA INDIA LIMITED 1  © This is a licensed product of Ken Research and should not be copied T ABLE OF CONTENTS 1. Executive Summary: Advanta India Limited 2. Advanta India Limited Business Overview Introduction Expertise Product 2. 1 2. 2 Major Investments in the Company Evolution 2. 3 Ownership Structure 2. 4 3. Corporate Timeline Advanta India Limited Organisational Structure Advanta India Limited Products Portfolio 3. 1 3. 2 Field Crops 3. 3 4. Oil Seeds Vegetable Crops Advanta India Limited Financial and Operational Performance 4. 1 4. 2Advanta India Limited Geographical Revenue Segmentation, FY’2011 and FY’2012 4. 3 5. Valuation Analysis and Financial Summary DCF (Discounted Cash Flow) Valuationa and Upside Potential Advanta India Limited Annotated Stock Chart and Analyst Recommendations 5. 1. Advanta India Limited Annotated Stock Price Performance 5. 2. Analyst Recommendations Expected Bullish Stock Performance Buy Recommendation in Long term Expectation of E arning Growth 6. SWOT Analysis Strengths 2  © This is a licensed product of Ken Research and should not be copied WeaknessesOpportunities Threats 7. Advanta India Limited Key Professionals 7. 1. Board of Directors Profile 7. 2. Management Profile 8. Macro Analysis of Seed Industry 8. 1. Indian Hybrid Seed Industry Overview and Size, FY’2008- FY’2012 8. 1. 1 Indian Hybrid Seed Industry Segmentation, FY’2012 8. 1. 2 Market Share of Major Players in the Indian Hybrid Seed Market, FY’2012 8. 2 Australian Seed Industry Market Size, FY’2008-FY’2012 8. 3 Argentina Seed Industry Market Size, FY’2008-FY’-2012 9 Competitive Analysis 9. 1 By Products Offered/Revenue/Business Strategy 9. 2By Financial Performance (Topline/ Enterprise Value/ Multiples) 9. 3 A Relative Valuation Analysis of Indian Seed Industry 10. Advanta India Limied Management Outlook and Future Projection 10. 1. Advanta India Limited Future Projections 10. 2. Advanta I ndia Limited Company Financials Future Projections 10. 3. Advanta India Limited Ratio Analysis 11. Appendix 11. 1. Market Definitions 11. 2. Abbreviations 11. 3. Research Methodology Data Collection Methods Approach Non-linear Factor Based Regression Model 3  © This is a licensed product of Ken Research and should not be copied 1. 4. Disclaimer 4  © This is a licensed product of Ken Research and should not be copied L IST OF FIGURES Figure 1: Advanta India Limited Corporate Timeline 1994-2012 Figure 2: Advanta India Limited Ownership Structure in Percentage as on 31st December 2012 Figure 3: Advanta India Limited Organizational Structure Figure 4: Advanta India Limited Product Portfolio Figure 5: Advanta India Limited Annotated Stock Price Performance on the Basis of Volume Traded and Stock Prices in Thousand Shares and INR per Share, 29th February 2012-1st March 2013Figure 6: India Hybrid Seed Industry Market Size and Contribution in the Overall Indian Seed Market on the Basis of Revenue in INR Crore and Percentage, FY’2008-FY’2012 Figure 7: India Hybrid Seed Industry Segmentation on the Basis of Contribution in the Overall Hybrid Seed Industry in Percentage, FY’2012 Figure 8: Market Share of Major Players in Indian Hybrid Seed Market on the Basis of Contribution by Revenue in Percentage, FY’2012 Figure 9: Australia Seed Industry Market Size on the Basis of the Revenue in INR crore, FY’2008-FY’2012Figure 10: Argentina Seed Industry Market Size on the Basis of Revenue in INR Crore, FY’2008-FY’2012 Figure 11: Advanta India Limited Future Projections on the Basis of Revenue, EBITDA Margin and Net Profit Margin in INR Crore and Percentage, 2013-2017 Figure 12: Non-linear Regression Analysis and Scatter Chart Based upon Indian Hybrid Seed Industry Market size, FY’2008-FY’2012 5  © This is a licensed product of Ken Research and should not be copied L IST OF TABLE Table 1: Advanta India Limi ted Financial Summary on the Basis of Revenue, Growth and Net Profit Margin in INR Crore and Percentage, 2008-2012Table 2: Advanta India Limited Major Investments in Company Evaluation on the Basis Deal Stake, Deal Value and Implied Enterprise Value Table 3: Advanta India Limited Ownership Structure on the Basis of Shares Held as on 31st December 2012 Table 4: Advanta India Limited Promoters Stake on the Basis of Number of Shares Held and the Percentage of Shares Held in Shares Outstanding, as on 31st December 2012 Table 5: Advanta India Limited Revenue Segmentation on the Basis of Contribution by Products in the Overall Revenue, in FY’2011-FY’2012Table 6: Advanta India Limited Recent Developments in Oil Seeds Table 7: Advanta India Limited Recent Developments in Field Crops Table 8: Advanta India Limited Recent Developments in Vegetable Crops Table 9: Advanta India Limited Financial Performance on the Basis of Revenue, EBITDA Margin and Net Profit Margin in INR Crore, and Percentage, 2008-2012 Table 10: Advanta India Limited Valuation Analysis on the Basis of Market Capitalization, Net Debt and Enterprise Value in INR Crore and Units as on 1st March 2013 Table 11: Advanta India Limited Valuation Multiples on the Basis of Revenue, EBITDA and Net Profit Multiples, 2008 -2012Table 12: Advanta India Limited Revenue Segmentation on the Basis of Geographical Contribution in Overall Revenue in Percentage, FY’2011-FY’2012 Table 13: Advanta India Limited Discounted Cash Flow Valuation on the Basis of Weighted Average Cost to Capital, Present Value of Company Valuation and Target Share Price Table 14: Advanta India Limited Sensitivity Analysis of Discounted Cash Flow Analysis, Perpetuity Growth Rate and Weighted Average Cost of Capital on the Basis of Perpetuity Growth Rate Method in INR Crore and in PercentageTable 15: Advanta India Limited Board of Directors Table 16: Advanta India Limited Management Profile Table 17: Company Comparables o n the basis of Products Offered, Revenue and Business Strategies 6  © This is a licensed product of Ken Research and should not be copied Table 18: Company Comparable Analysis on the Basis of Financial Performance in INR Crore and Valuation Multiples as on LTM 31st December 2012 Table 19: Company Comparables on the Basis of Revenue in INR Crore, FY’2008-LTM year ending 31st December 2012Table 20: Relative Valuation Analysis on the Basis of Deal Value, Deal Stake, Implied Enterprise Value and Multiples in INR Crore, Percentage and Multiples Table 21: Advanta India Limited Company Balance Sheet, 2011-2015 Table 22: Advanta India Limited Company Income Statement, 2011-2015 Table 23: Advanta India Limited Company Cash Flow Statement, 2011-2015 Table 24: Advanta India Limited Ratio Analysis on the Basis of Liquidity, Asset Management, Profitability and Leverage Ratios in Multiple and Percentage, 2008-2015 Table 25: Regression Coefficients of the Advanta India Limited Table 26: R egression Intercepts of the Advanta India Limited  © This is a licensed product of Ken Research and should not be copied E XECUTIVE SUMMARY: ADVANTA INDIA LIMITED Recommendation: ~ Date: 1st March 2013 Target Price: INR ~ Advanta India Limited is an agronomic seed company with major operations in India, Australia, Thailand, the US and Argentina. The company is involved in production of hybrid seeds of field crop and vegetable seeds. The company specializes in the production of hybrid sunflower seeds by technical plant breeding and application of bio-technological methods.The company was listed on the Bombay Stock Exchange the National Stock Exchange of India in 2007 and having its registered office in Hyderabad. Key Differentiators ? ? ? ? Competition and Positioning ? Key Developments ? Advanta is dominant player in the Thailand corn market Dominates the international sorghum market The company has 16 subsidiaries all over the world representing its global presence First Indian m ultinational seed company Advanta dominates the sunflower seed market in Argentina with ~% market share as of 31st December 2011 ? ? ? ?In 2011 the company established a new research and breeding station in Toulouse, France so as to cater the growing demand of the European markets ? ? ? ? Financial Summary Advanta India Limited Financial Summary on the Basis of Revenue, Growth and Net Profit Margin in INR Crore and Percentage, 2008-2012 Particulars 2008 2009 2010 2011 2012 Revenue Growth% Net Profit% 8  © This is a licensed product of Ken Research and should not be copied C ORPORATE TIMELINE Advanta was established in 1994 as a joint venture between ITC Limited and Zeneca Limited.On 24th January 1994 the company started its production of hybrid seeds from its registered office at Hyderabad. The joint venture was named as ITC Zeneca Limited with the objective of production of hybrid seeds in the Indian seed market. In 1994, the company acquired seed business of Hysun India Limitedà ¢â‚¬ ¦ In 2007, Advanta India Limited came with an IPO of INR ~ crore. The IPO was of ~ equity shares at a price of INR ~ per equity share†¦ Advanta India Limited Corporate Timeline 1994-2012 9  © This is a licensed product of Ken Research and should not be copiedA DVANTA INDIA LIMITED ORGANISATIONAL STRUCTURE The company currently has ~ plants in India, out of which ~ plants are located in Andhra Pradesh and ~ plant in Haryana. Out of 16 subsidiaries across the world Advanta Netherland Holdings BV was the highest profit making subsidiary of Advanta, generating a net profit of INR ~ crore during 2011 and Advanta Holdings BV was the highest loss making subsidiary of INR ~ crore in 2011†¦ Advanta India Limited holds ~ shares that is 100. 0% of Advanta Semillas SAIC and ~ shares of Pacific Seeds Pty. Limited implying 100. % stake in the subsidiary†¦ Advanta India Limited Organizational Structure 10  © This is a licensed product of Ken Research and should not be copie d A DVANTA INDIA LIMITED PRODUCTS PORTFOLIO The company engages in ~ types of hybrid seed products in India and across the globe such as sorghum, corn, cotton, sunflower, mustard, canola and others and for vegetable such as tomato, cauliflower, sweet corn, hot pepper, okra and others. Business cycle of the company is to research and develop, produce and distribute the seeds to farmers through its distributors†¦Advanta India Limited Product Portfolio O IL SEEDS Oil seeds are produced as a source of the production for different types of oil. The oil seed portfolio of the company consists of the three hybrid seeds namely sunflower, canola and Indian mustard. These three products contribute the largest proportion of the company’s revenue†¦ 11  © This is a licensed product of Ken Research and should not be copied The company operates in the Australian canola seed market through its 100. 0% owned subsidiary namely, Pacific Seeds Pty Limited.Pacific Seeds is involved in the production of ~ types of hybrid canola seed variety such as [email  protected], [email  protected], [email  protected], [email  protected] and others. The company has achieved ~ % growth in its global canola business in 2011 y-o-y. The company has a pan India presence in the Indian hybrid mustard market. UPL group in collaboration with state government of Gujarat has entered into a project for the production of coral-432 with the average selling price of seeds INR 22. 5 and average selling price of oil INR 56. 0 under normal conditions.Advanta India Limited Recent Developments in Oil Seeds Countries Recent Developments in Product Portfolio India Mexico A DVANTA INDIA LIMITED FINANCIAL AND O PERATIONAL PERFORMANCE V ALUATION ANALYSIS AND FINANCIAL SUMMARY The company’s revenue has showcased a CAGR growth of 16. 4% from 2008 to 2012. Increase in revenue was due to the expansion of company’s operations in various countries in the last five years by mergers and acquisitions of different companies. Additionally, over the years the company has been spending considerable amount on research and development.These research and development expenditure has produced new and improved products for the company such as PAC 801, PAC 807 and others in hybrid rice seed which had enhanced the company’s revenues. The revenue for 2012 was INR 1073. 0 crore showcasing a growth of 17. 7% by y-o-y†¦ Net profit of the company has increased at a CAGR of ~% from 2008 to 2012†¦ 12  © This is a licensed product of Ken Research and should not be copied The company has been valued at INR ~ crore as on 1st March 2013. The revenue multiple of the company has shown a declining trend.Revenue multiple represents the amount that has to be paid by the investor for purchasing the company’s sales. The revenue multiple has declined at a CAGR of ~% from 2008-2012 showcasing a decline in the value of the company against the company’s sales as the amount of sales has been increasing over the years which implies that the company is now more cheaper to purchase as compare to what it was in 2008†¦ Advanta India Limited Financial Performance on the Basis of Revenue, EBITDA Margin and Net Profit Margin in INR Crore, and Percentage, 2008-2012 Particulars (in INR Crore and Percentage) 008 2009 2010 2011 2012 Revenue y-o-y Growth% EBITDA% Net Profit% Advanta India Limited Valuation Analysis on the Basis of Market Capitalization, Net Debt and Enterprise Value in INR Crore and Units as on 1st March 2013 Particulars (in INR Crore and Units) Share Price* Share Outstanding (in Units) Market Capitalization Net Debt Associates/ Minority Interest Enterprise Value Advanta India Limited Valuation Multiples on the Basis of Revenue, EBITDA and Net Profit Multiples, 2008-2012 Particulars 2008 2009 2010 2011 2012 EV/Revenue EV/ EBITDA EV/Net Profit 13 This is a licensed product of Ken Research and should not be copied D CF (DISCOUNTED CASH F LOW) VALUATIONA AND UPSIDE P OTENTIAL Advanta India Limited Discounted Cash Flow Valuation on the Basis of Weighted Average Cost to Capital, Present Value of Company Valuation and Target Share Price Particulars Value (in INR Crore, Percentage and Units) WACC Revenue CAGR over 2013-17E Present Value of Cash Flow till 2017E Terminal Growth Present Value (PV) of terminal cash flow PV of firm Less: Current Debt Total present value of the Equity Number of Equity Shares Outstanding (in Units)DCF – Target price (INR) Advanta India Limited Sensitivity Analysis of Discounted Cash Flow Analysis, Perpetuity Growth Rate and Weighted Average Cost of Capital on the Basis of Perpetuity Growth Rate Method in INR Crore and in Percentage Particulars (in INR Crore and Percentage) Weighted Average Cost of Capital Perpetuity Growth Rate 14  © This is a licensed product of Ken Research and should not be copied M ACRO ANALYSIS OF SEED INDUSTRY M ARKET SHARE OF MAJOR PLAYERS IN THE INDIAN HYBRID S EED MARKET, FY’2012 The Indian hybrid seed industry is dominated by Nuziveedu Seeds Private Limited.The company has a market share of ~% in the overall Indian hybrid seed industry, followed by Maharashtra Hybrid Corporation (Mahyco) and Vibha Agrotech Limited which have a share of ~% and ~% respectively. As per the historical trend, the revenue of the seed companies has been inclining†¦ For Monsanto India, corn hybrid was the single biggest focus in seed business. Through its Project Golden Rays project the company has signed a public-private partnership with Rajasthan state government for increasing the maize hybrid yields by two folds. The project involves 7. 8 lakh tribal farmers.The company has a share of 4. 4% in the overall hybrid seed market†¦ Market Share of Major Players in Indian Hybrid Seed Market on the Basis of Contribution by Revenue in Percentage, FY’2012 Nuziveedu Seeds Private limited Maharashtra Hybrid Corporation (Mahyco) Monsanto India Li mited (MIL) Rasi Seeds Private Limited Bayer CropScience Ltd. – India Du Pont Pioneer Syngenta India Ltd. Advanta India Limited Others 15  © This is a licensed product of Ken Research and should not be copied A USTRALIAN SEED INDUSTRY MARKET SIZE, FY’2008-FY’2012 Australia is the second largest exporter of canola in the world.Australian seed market has declined at CAGR of ~% from USD ~ million to USD ~ million from FY’2008 to FY’2012. Decline in the Australian seed industry was mainly due to natural disaster in the country which effected the production of seeds. During the early FY’2000, the seeds industry of Australia was at its peak. The seed sales grew by ~% to USD ~ million in FY’2007 from USD ~ million in FY’2005 due to pleasant weather conditions in the country, higher commodity prices and positive market sentiments†¦ Australian government policies had also played a major role in the performance of the seed industr y of the country.Australian government has strict regulations which have restricted the entry of major players in the country. These strict regulations of the government restricted the growth of the industry and debarred the nation from adoption of hybrid seeds which actually have the potential to increase the agricultural productivity with the limited use of resources. Australia Seed Industry Market Size on the Basis of the Revenue in INR crore, FY’2008FY’2012 2,500. 0 INR Crore 2,000. 0 1,500. 0 1,000. 0 500. 0 0. 0 FY'2008 FY'2009 FY'2010 FY'2011FY'2012 16  © This is a licensed product of Ken Research and should not be copied C OMPETITIVE ANALYSIS B Y FINANCIAL PERFORMANCE (TOPLINE/ ENTERPRISE VALUE/ M ULTIPLES) Table: Company Comparable Analysis on the Basis of Financial Performance in INR Crore and Valuation Multiples as on LTM 31st December 2012 (INR Crore, unless Stated) Company Market Cap Last Twelve Months (LTM) Year Ending December 2012 Net Debt Enterprise Value (EV) EV/Revenue EV/EBITDA P/E JK Agri Genetics Limited Advanta Limited India Monsanto Limited India Nath SeedsLimited India Kaveri Seeds Company Limited Mean Median 17  © This is a licensed product of Ken Research and should not be copied Table: Company Comparables on the Basis of Revenue in INR Crore, FY’2008-LTM year ending 31st December 2012 Revenue (in INR Crore) FY’2008 FY’2009 FY’2010 FY’2011 FY’2012 LTM JK Agri Genetics Limited* Advanta India Limited** Monsanto India Limited Kaveri Seeds Company Limited Nath Seeds India Limited A DVANTA INDIA LIMITED FUTURE PROJECTION Advanta India Limited has been focusing the European hybrid seed market.After doing research for over 4 years, the company is planning its first hybrid sunflower seed sale in Romania, Ukraine, Romania and France. Advanta will launce ~ hybrids sunflower seeds products to farmers of these countries under ALTA brand. The ~ hybrids sunflower seeds will generator thei r brand name in future and expected to capture sizable market share in the European seed market. This will lead to an increase in profits of the company in future. The company has recently entered into a genetically modified (GM) corn agreement with Monsanto for two countries namely, Brazil and Philippines.GM corn is developed by adding animal’s DNA into seeds DNA and thus amplifies the utility of the seeds†¦ †¦The company is expected to showcase a revenue growth of CAGR ~% from 2012 to 2017. Additionally, the company is spending substantial amount on research and development of products and these new products will generate positive cash flow in future and will increase the revenue of the company. All these factors will lead to an increase in company’s revenue from INR 1,073. 0 crore in 2012 to ~ crore in 2017. 18  © This is a licensed product of Ken Research and should not be copiedAdvanta India Limited Future Projections on the Basis of Revenue, EBITDA Ma rgin and Net Profit Margin in INR Crore and Percentage, 2013-2017 3,500. 0 16. 0% 3,000. 0 14. 0% INR Crore 10. 0% 2,000. 0 8. 0% 1,500. 0 6. 0% 1,000. 0 in Percentage 12. 0% 2,500. 0 4. 0% 500. 0 2. 0% 0. 0% 0. 0 FY'2013 Revenue FY'2014 FY'2015 EBITDA Margin FY'2016 FY'2017 Net Profit Margin A DVANTA INDIA LIMITED COMPANY FINANCIALS FUTURE P ROJECTIONS Over the years Advanta India Limited has been showing a constant growth in its shareholders’ funds as the company has been constantly generating after tax net profit expect in 2010.Net worth of the company has increased at a CAGR of ~% from 2009-2012, representing increase in profitability margin of the company. The company is expected to follow the same trend in future and anticipated to increase its net worth at CAGR of ~% from 2012-2015. As of now the contribution of outsider’s funds in the total assets of the business is greater than shareholders’ equity but with the increase in profitability the company is e xpected to reverse this scenario and debt to equity ratio will decrease in future†¦ 19 This is a licensed product of Ken Research and should not be copied The company’s cash flow from operation has showcased a positive growth trend in 2011 and 2012. It is anticipated that the cash flow from operation of the company will increase at a CAGR of ~% from 2011-2015 largely due to increase in after tax net profit of the company. In 2015 it is expected that the company will increase its revenue from operations by ~% y-o-y. An average annual growth of ~% is expected in the company’s capital expenditure from 2011-2015 due to commercialization and expansion of business.Overall cash and cash equivalent balance of the company is expected to increase at a CAGR of ~% from 2011-2015†¦ 20  © This is a licensed product of Ken Research and should not be copied D ISCLAIMER The research reports provided by Ken Research are for the personal information of the authorized recipien t and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use.The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use will not infringe privately owned rights.The report also includes analysis and views expressed by our research team. The research reports are purely for informatio n purposes. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Investors should not solely rely on the information contained in the research documents and must make investment decisions based on their own investment objectives, risk profile and financial position.The recipients of this material should take their own professional advice before acting on this information. Ken Research will not accept returns of reports once dispatched due to the confidentiality of information provided in our reports. In case, a report qualify for return, we will issue a credit, minus shipping charges, of equal value to the original purchase price, toward a future purchase— no refunds. The decision about whether the product return can be accepted or not is solely at our discretion.Any dispute will be subject to laws of India and exclusive jurisdiction of Indian Courts. No part of this manual or a ny material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of Ken Research and any payments of a specified fee. Requests to republish any material may be sent to us. 21  © This is a licensed product of Ken Research and should not be copied