Identifying Quantifiable goals for the monitor, control and effectiveness of the marketing plan Essay Example for Free

Identifying Quantifiable goals for the monitor, tame and effectiveness of the trade plan EssayIn rules of order to evaluate, monitor, and control the effectiveness of the marting plan, identifying quantitative elements be detrimental to V-Techs monetary gains and holdings. Marketing campaigns are the most dear(p) measurement to the caller-out and the launch of V-Techs Virta Window unexampled result line in its marketing practices necessarily to show financial accountability. The focus of controlling and effectiveness to quantifiable elements reside in the poetic rhythm outline of1. Revenue2. Sales3. Lead generation4. Sales feed back5. Return on investment funds6. Customer retentionOnce the elements of V-Techs marketing campaign is identified, quantifiable goals can be pin down to counter financial loss and actionable measures can be taken to offset the losses for deputize of returnable gain. To begin identifying the elements of concern, V-Tech accounting manageme nt go out look atA. ProductB. PlaceC. outlayD. PromotionThe product is an innovative technological breakthrough, meant to create real time life and learning experiences for its cigarette audience. The product has little competition but may be hard to catch on in the marketplace and cause resistance within consumers. Quantifiable marketing goals that would need to be set Be flexible to understanding that new products may need a longer campaign run. Placement measured units track the impact of consumer sensation and the impact of individual campaigns ability to reach marketing goals. Calculating metrics for analysis entrust determine if the all told of the marketing plan is bringing in more make than it equal to run. Placement of the products marketing geographicalal and economic stature is an principal(prenominal)quantifiable element. A metric analysis of perspective placement leave behind measure the buying power and behavior of the consumer by geographic location.If the product is not selling well in placement, location factors may be that the goat areas do not have the right selling class. Geographical metrics indicate a tar pass away audience income, medium house hold income, pay scale and if the economics of the area are depressed or thriving for businesses and product buying. The goal would then be to move the marketing campaign into better location areas where purchasing is a stronger asset for the product. Measuring the metrics of geographic locations can also wait on the company keep a competitive advantage as more technology companies advance to offering consumers a similar product. By being better able to understand consumer behavior by geographic V-Tech will have a higher ROI(return on investment) strengthen their marketing campaigns that keep customer retention, loyalty and target a larger audience base. Pricing by far may be the most important aspect in discoverying quantifiable controlling elements.A new product of technology ch anges the whole atmosphere of the market place from how it is developed to the price of manufacturing and distribution. The marketing of V-Techs new product is to reach a broad base of a consumer audience over affordability. This may cause a huge financial loss for the company. The campaign of the marketing needs increase without the extra-added expenditures to cover the cost of loss and turn a profit. The reasoning behind quantifiable control is marketing the product to show value, and to measure financial gains where the product and marketing campaign will exceed profit and generate profit growth. The goals would then be to do a review of past gross revenue to compare to sales of the new product and build on the strengths that previous campaigns have generated. A metrics analysis can be done in order to find out how many people clicked on an ad from online, what the numbers of new sales are and the percentage of new leads generated. From measuring sale metrics, the company will be able to tweak the marketing campaign, generate a new marketing design, or repeat the campaign until the marketing goals meets its value.The company will also be able to determine the effectiveness of its Public relation backs effort in relation to its marketing efforts. A cost saving measurement to the company and the marketing campaign would be to get out in front of the face of the audience. Increase web activity, broaden the scope of social media awareness and depth in which marketing the product can help exceeded sales goals. The promotion of V-Techs product quantifiable control elements are to measure consumer awareness and set goals if the product is failing in brand awareness, website traffic, and not generating the sales lead expectations. Taking advantage of sending out Brand Ambassadors to area store locations and increasing trade market showings will promote and target the customer audiences awareness of the new product, how it is designed and will demonstrate why the c onsumer has a need to purchase the product. Social media marketing is limitless for brand awareness, in where a campaign can go to reach a border target buying audience.The quantifiable elemental goals are to take advantage of the use of the internets effectiveness of marketing to cost with web videos, direct coupons to the consumer, customer loyalty incentives, package discounts on education and parental sites. Identifying the quantifiable elements that help to control a marketing plan is an invaluable asset to V-Tech technologies and its new product launch. The analyzed metric data sets timely goals to which the company can redefine its control of marketing execution to increase sales and profits. The wealth of information extracted from the identification process takes on a new format that will find strengths and weakness of the consumer target audience, and will help to keep a competitive advantage as new companies move in the territorial locations of the innovative technology t hat V-Tech Windows will bring to a new market place.

Emergency Preparedness and Disaster Response in Schools Essay Example for Free

touch Preparedness and Disaster Response in Schools EssayThe professional imbibe uses clinical judgment and close making skills to provide appropriate care for care and collaborates with opposite health care professionals responding to the emergency brake or disaster. The purpose of this paper is to outline the professional nurses role and how the nurse works with other responding personnel as well as the community affected in the event of a crevice that affects a direct. The Role of the Nurse A disaster is defined as any natural or human-made incident that causes disruption, destruction, and/or devastation requiring external assistance (Stanhope, 2012). Schools are generally considered a safe haven for the children attending, but various types of emergencies can occur in spite of appearance the schooldays walls that impact the school and the surrounding community. staring(a) weather can be a natural disaster when it produces tornadoes. Tornadoes have proven to be w ide scale disasters, causing problems ranging from damage of power to major structural damage and resulting in physical injuries, including loss of life. Tornadoes outside of a school setting cause severe damage and casualties, but when the tornado hits a school it becomes a disaster setting for all school personnel and the school nurse.The school nurse immediately is looked at when there is any type of medical emergency. When there is an entire school that has been affected by destruction like a tornado, the school nurse is most definitely overwhelmed with patients. The nurse essential be prepared and work closely with all responding personnel to ensure a timely rejoinder to all affected, inside the school and the parents affected outside the school. The school nurse is an expert in the nursing process and should utilize these steps in order to care for all involved in a disaster like this.The professional nurse, through her education, should be prepared to utilize the nursing p rocess (assess, plan, implement, evaluate). It is vital the school nurse knows his/her role prior to the disaster. His/her role includes triage, coordination of the first aid result team, and direct hands-on care to the victims of the emergency. The school nurse alike plays an important role in the mental health donjon for the students and faculty involved during the emergency and in the recovery phase of the emergency. The nurse must be open to identify with and be able to communicate with all responding healthcare personnel.The responding will include, but is not particular(a) to, firefighters, both paid and volunteer, EMS personnel, Emergency Management Personnel, law enforcement, and local healthcare providers, such as physicians and nurses. The school board office will also have responding personnel to the scene as well. The main finish of the professional nurse is to communicate with all responding personnel and ensure that everyone involved in the receipt distinctly knows their role and who they should report to. Nursing Strategies Every community can always improve in their response to emergencies and disasters.Planning before the disaster hits is the strike. Preparations for a facilitys response to an emergency involving rea hearic readying exercises, (OBoye, 2006) can greatly reduce anxiety levels and increase the likelihood of more positive results. Some examples of emergency and disaster planning includes, but is not limited to, mock exercises, more interagency cooperation in the mock exercises, identifying how we, as a community, will respond, who would be in charge of communications, who would be in charge of logistics, and a list of every ones role in the emergency response (Laureate, 2012).The school nurse is in a leadership position to provide continuous coordination and training of all school personnel as well as the communities involved as part of the schools emergency plan. Implementing the National disaster Command formation i nto the schools emergency plan is vital. This system includes universal protocols and language (Stanhope, 2012). This system acknowledges the need for mutual aid response and allows for easy to understand communication and description of roles no look what agency or community the responders come from.This system should be implemented in every school because when a disaster strikes, especially at a school, people come from all over the countrified to render aid and this system provides a framework that everyone can understand. Summary The school nurses assistance in community-wide planning groups is helpful in the facilitation of a rapid, coordinated, effective emergency response within the framework of the Incident Command System.This includes establishing standard emergency response plans and participating in skills, drills and exercises to evaluate the response capabilities of a school, as well as the effectiveness of the plan (NASN, 2013). Disasters occurring at schools create a large scale disaster because not only is there the disaster inside the school, but there is also a disaster created outside the school from all of the parents wanting answers that sometimes takes hours to produce the answers to. Planning is the key and the school nurse is in the position to help in the planning of the response plan in these disasters.

The Importance of Mathematics to Everyday Life Essay Example for Free

The Importance of math to Everyday Life EssayEven though Mathematics doubtless has universal applications to life and is an essential tool in science, technology, economics, business, commerce and of course in computer image and functioning there is a general tendency for people to shy away from it for various reasons-some belief it is too difficult while others do not see its practical connection to everyday life.Consequently, we nonplus just a small number of people who pursue this fascinating resign and the end solving is that there is always only a small core of brilliant or goodish mathematicians which helps to strengthen the perception that this area of study is only reserved for an elitist few. Mathematician T. Rogers in one of his lectures notes The percentage of the worlds population, or even of the worlds university-educated population, who could accurately state a single mathematical theorem turn out in the last fifty years is small, and smaller still if Ferm ats last theorem is excluded. If you ask a mathematician to explain what he or she works on, you pass on usually be met with a sheepish smiling and told that it is not possible to do so in a short time. If you ask whether this mysteriously multiform work has practical applications (and we all get asked this from time to time), then there are various regular responses, none of them immediately impressive.But maybe this perception is bolstered by the manner in which mathematics is taught and that is, it is make in too much of an abstraction and perhaps if our teachers could help students to see how these abstract concepts are connect or could be applied to real and practical situations then probably this perception could be dispelled or reduced. In short if could successfully convince the young minds of the importance of mathematics to life.Students of the natural sciences quickly reckon the importance of mathematics because the areas of study integrally connected and so they g rasp its practical importance, unlike their colleagues in the fields of the arts and social sciences.However, to achieve this objective, teachers of mathematics need not only to be good mathematicians but must also possess good pedagogical skills as well up because didactics this subject is a special task and not like many of the other subjects in the school curriculum.Mathematics educators Deborah Loewenberg Ball, Heather C. Hill, and Hyman notes Bass Knowing mathematics for teaching demands a kind of depth and detailthat goes well beyond what is needed to carry out the algorithm reliably.In Guyana performance by students in mathematics at examinations has been of concern by educators because it has not been up to scratch even though in new(a)-made years it has been improving appreciably.On this score the recent emergency training for mathematics teachers conducted by the field Centre for Educational Resource Development (NCERD) is a wise step and this should be carried on a c ontinuous basis so as to help mathematics teachers keep abreast with new innovations and methodologies of teaching the subject.This is part of the institutions response to the poor performance at this years Caribbean tributary Examination Certificate (CSEC) tests.The training, a one week workshop, involving teachers from across the regions, is the second in a serial publication of five, with the next scheduled for February, 2010.Mathematics Workshop, stated that the aim of the undertaking is to have teachers upgraded with the expectation that they will bleed along their knowledge to the students.The teachers are from schools where students obtained 10 per cent or less in the CSEC examinations. If we can give rise the skills of the teachers who are delivering the curriculum, we can raise the performance of the students at the CSEC exams, he said.Mr. McKenzie explained that the methodology used for the upgrading process will see the facilitators taking the teachers through exercise s that would be worked in class so that the teachers can be introduced to new strategies of delivering material. He is correct and this is the path training courses for our teachers need to take. They have to get to get down to the nitty peppy of the situation and design training programmes to deal with the realities of the classrooms and not some fanciful theory or theories which is luck in a foreign location and is therefore is totally divorced from the local realities.

Papaya - Lemon Energy Drink Essay Example for Free

papaia Lemon Energy Drink EssayI. ProblemWhat is the importance of energy drink to our lives? Why ____ is a good Energy Drink?II. patronageIII. RationaleEnergy drinks are beverages which contain legal stimulants, vitamins and minerals, including caffeine, guarana, taurine, heterogeneous forms of ginseng, maltodextrin, carnitine and ginkgo biloba. Lemons contrive high energy content and rich in vitamin C. They are low in calories and high in potassium content. 100 grams of lemon gives 57 kcal energy and 0.9 gram of fat and have 1.7 grams of fiber. These properties of lemon make it a suitable refreshing drink for all including calorie watchers.IV. Materials* Papaya succus* Lemon* Blackstrap Molasses* Chopping Board and Knife, Gloves* Purified waterVI. ImplicationThe _______can help us people to be inviolable in doing any kinds of activities everyday. It will also help a lot in making our body strong and healthy because of the vitamins it has and the price is affordable. It i s also less pollution because of the utilization of organic substances so it also helps our environment. IVII. Time TableTASK TARGET DATE TEACHERS DEADLINEa. Submission of the Problem/Title b. Writing the IP Proposal c. Submission of the IP Proposal d. Investigation Period e. Submission of collected Data f. Writing the IP report g. Submission of the IP Written Report h. Making the peril Board i. Preparing for the Oral Defense VIII. Our budget is not that expensive for one of as has already a plant of papaya and a lemon at home we just need to find and demoralise the Blackstrap molasses which the price is affordable thats why we are allowed by our parents to do this Investigatory project.

The Jealousy Essay Example for Free

The Jealousy establishNormally you realize to listen to the boring facts before getting started unfortunately, you will not avoid them this era either. However, its probably nice for you to know who writes what youre going to read and why I cast ended up writing this book to help you. You will quickly discover that my book is quite a different from many other things that youve might read close to kelvin-eyed monster. The reason is that my book is more a personal portrayal, rather than a professional book built on a lot of inspiration. The returns is that youll get a very authentic look at jealousy, and it contains a lot of inspiration to go by yourself free from jealousy, with pop out having to touch you are training text from a psychologist. (Not because on that point is something wrong with going to a psychologist.)Just so you know, if you read my book to do something about your jealousy, there is a lot of fancy for you, because youve actually moved beyond the 80 % of all others who are jealous and are doing nothing about it. You soak up acknowledged that you are jealous and need to do something about it fast as possible. You name put forwardn the responsibility without blaming it on others. Well slange Its important for me to say, that if you dont take the responsibility yourself, you will keep being jealous until you do. So who am I?My name is Kim Falidan, Im 25 years old, and Im living in Copenhagen, Denmark. If you ask me, I champaign on one of the worlds most tasteful educations, which is the chief cook education. In my lay aside time, I commit myself to the psychotherapeutic world, which you probably dont think is a complete coincidence, since I behave written an e-book about jealousy.But it wasnt only the strong passion for the psychotherapeutic world which has godlike me. Just to confuse you further, it is actually the book that inspired me to dig deeper into my hobby.Where did the book come from? It came from a brilliance No, I dont exaggerate, but I wish I did. My eternal and hopeless pare against jealousy lasted for a period of close to 6 years. It took me 6 years before I got absolve of my unhealthy jealousy.I mentioned something about hell, but it couldnt have been so bad, could it Kim? Well, it was. Jealousy is an emotion that everyone has, some have less and some have more.I was at the high state of jealousy.Its not because my jealousy has led to physical or mental violence or something, but it has devastated my emotions unbelievably.Jealousy has cost me several relationships, and yet more moments in my life, that should have been happy for me.Since youre here now, you probably already know what Im talking about.I went devour with stress and depression a few times, because of my eternal struggle with and thwarting about my jealousy. The jealousy took the people I loved away from me constantly. Not that everyone broke up with me, I actually broke up with them, because the jealousy was kill ing the love i had and undecomposed away I feel sorry for them. Those I didnt break up with I simply scared away, and today I really understand why they reacted like they did. I dont know if youve already go through something like that yourself, but you plenty stop it now or make it stop before it happens Im reliable youre reading this book for a reason, and I dont have to remind you how important it is for you to get rid of jealousy as fast as possible. If youre reading The Jealousy Book, and doing exactly as I tell you, youre on the right track.Luckily, I dont have any more broken doors or furniture in my apartment, though I used to, as a result of a jealousy bomb which exploded from time to time. No, today Im happy and living with the woman of my life. I have been in love for almost a year now, but thats another written report. Its quite an amazing love story if you ask me. No matter how jealous you are, you have the strength to defeat it if you get to know yourself better . And you will, right? If your answer is yes then good, because its actually quite easy, you just have to wake-up first and get that green monster out of yourself.There are no excuses, and it takes no time to read about it compared to the difference it brook make for your life now and in the future. So go ahead, youre the only one who can make a difference. Im really glad youre here, and Im sure youll be the same after you have read it.For the women who read my book, its important for me to point out that you can easily read it and get the full benefits.Jealousy is a feeling both sexes have in common in equal measures. And for those with a jealous partner, the above also applies to you. Maybe not because you are jealous yourself, but because you really do have the power to help your partner to let free of jealousy. Believe me you will thank yourself for it later, and your partner will especially thank you for doing so. Let me be a little metaphorical now. The blood, sweat and tea rs Ive felt to get the experience I describe in the book, we can look at from a helicopters perspective.The helicopter is in front of you now, free and ready to fly you over the jealousy persuasion. My book is the helicopter.You can even govern the color of the helicopter, but I decide where we fly. As I said earlier, its the jealousy horizon we will fly over together in the forthcoming moments. Believe me you will be stupefied about the impact of something as simple as having an overview. While you read the book, youll get the opportunity to do some exercises. I recommend that you do them all as well as you can. But there is one very important main exercise throughout the whole book and that is to write down everything you think is important for you to remember. In most cases, you need to have a pen and a paper or maybe a Word document to record the exercises for each chapter. If you do that, you will mark that you get all the personal benefits from my book. Choose the color of your helicopter, and when you feel ready and comfortable, go read on.

Story Murderers Walk Essay Example for Free

Story Murderers Walk EssayIn the degree murderers walk, Gary Kilworth conveys his ideas on practice of law and jurist very legally by using narrative sound, narrative structure, picture, use of language, diagram and characterisation. The central premise of this news report is that natural jurist should and will always prevail. The plot of this story is a impale. You are introduced in the exposition to murderers walk, a free city state with no law. Kilworth explains about the stir feelings of criminals that have escaped the law, which leads on to an explanation of the game they contribute in the inns. Groups of nine murderers play a card game to decide their own expiration sentences. The loser, the player receiving the ace of spades must commit suicide within 24 hours. We are introduced to our main character that remains nameless throughout. He is a newcomer, who begins to play the game to feel that rush of adrenaline at escaping death again. We reach the climax as he loses. 24 hours of pure hell, thinking about death, before his life is over. Then denouement, just before death another player enters with two jokers and the game is declared void.The resolution being you are dragged kicking and screeching to play another game and relive the torture. The narrative voice of the story is quite unconventional. It is told in certify person, and in the present tense, which makes it direct and involves the reader which is very effective as it makes the reader want to hold open reading the story. The unconventional way in which the story is told conveys how unconventional the justice system is in Murderers walk. in that location are no laid out laws but justice is still carried out by nature. memorial structure in Murderers Walk is in the style of the rules of a game which is ironic because in the story there are no rules, this suggests that Gary Kilworth believes rules are needed in society. If there are no rules thus humanity will simply create so me showing the power of imagination and that natural justice will prevail eventually. The story usurps the readers expectations. At the beginning of the story, in the first paragraph, the last line says it is not unusual to see a man or woman being dragged, or driven, or forcibly carried. Sometimes they are screaming sometimes they are stiff with fear. This reader automatically assumes that the character in question is being harborn to their death but this is wrong and only as you reach the finale of the story do you discover this. The last paragraph says They have stolen your death from you That is when they drag you a coherent the course kicking and screaming, like a man being led to his execution. This clearly conveys Kilworths opinion on law and justice. Natural justice will always prevail, even though the criminals can escape death they go through a worse torture having their deaths stolen from them as they were ready to die.Now they have to play the game again and undergo all the stress and tension again. During the whole of Murderers Walk there is no reference work of dates or times. There is a mention of cobbled streets and old houses that overhang the alleys which suggests it may be set in Tudor or Stuart times but then there are still umpteen streets at present that have Tudor/Stuart buildings in them so it is quite possible it could be set anytime. It is like the plaza has been frozen in time. Because its a lawless place it doesnt keep up with everyone elses time, its a law unto itself.This emphasises the eeireness and the feelings of fright and fear. This shows Kilworths view of the law and its failings. It cant control everything, and it never will, nature will always be a law unto itself eventually. Kilworths uses powerful language to great effect. He uses strong lecture to create powerful images, for exemplar the pallor of your distended face purple perhaps? Your eyes, huge balls easing out of their sockets? Your tongue hanging long b etween blue lips? You weep. Your head is full of a thousand active thoughts, each one a nightmare. These words create a powerful atmosphere of fear. Showing how natural justice can be just as bad, worse even than human laws. Gary Kilworth uses numerous words relating to law and justice, like refuge, justice, law, escaped, rules, execution, guilt, fear, sanctuary, victims, and innocent. These words are repeated all through the story hinting at the theme of the story and continuously suggesting Kilworths views on law and justice. It is ironic how Murderers walk is described as a sanctuary. Leave the city-state and the sanctuary of Murderers Walk to take Sanctuary means safe and holy whereas Murderers walk is perhaps the exact opposite, it is a haven for criminals and its quite dangerous considering the games they play. This adds to the dark atmosphere Kilworth is trying to create. The setting he creates is dark and sinister. Its cobbles, slick even on dry days, tread the malefactors who have run to its shadows to escape the rope He tries and succeeds to put across a hostile setting to show that natural justice can be just as effective and worse than normal justice.No attention is addicted to character expound in this story. We arent even given names. This adds mystery to the plot. Only one character is mentioned singly, the main character. All we are told about him is that he is a murderer that has escaped the law, we dont know who he murdered or how. All the other characters in the story are only mentioned collectively. During the story the characters dont interact at all except through the game. Its as though theyve become nothing, they live only for the adrenaline rush of the game and theyre all just waiting to die.Kilworth lets the reader get to know the character through his emotions instead than letting the reader know all the details of the characters life and the reader immediately stereotyping him. Its a very effective way of writing. It emotionall y involves the reader rather than them just learning about the characters, he tries to bring the reader into the story. The place is empty of emotions yet at the same time full of them. The limited usage of characterisation makes the place seem hostile and uninvolved which simply re-emphasises that natural justice is just as bad as human law and that justice will always prevail.Gary Kilworth conveys his ideas on law and justice effectively from the beginning to the end of the story. He uses many words throughout Murderers Walk relating to law and justice, such as execution, guilt and death. He uses narrative voice in an unconventional way. He directly involves the reader by using second person, drawing them into the dark, dank, terrify underworld of criminals. He structures the story like the rules of game, like societies rules, except theyve created their own.He creates a hostile setting which is very effective in proving his point that natural justice can be worse than political science law. He effectively puts across that natural justice will prevail. He blends a mix of peril pictures and dark meanings to show everything resolves itself in the end. Although the justice is very unconventional, the criminals in the story get what they really be in many ways. Their torment forces them to try and cheat death until they are released by death. So in Murderers walk, Kilworth shows an innovative and effective way to show that justice finds its own way in the end.

Write a detailed analysis of the poem Last House especially concentrating on style Essay Example for Free

Write a detailed analysis of the metrical composition Last Ho using up especially concentrating on style EssayThe poem begins with a dramatic opening. handle the dead march. The use of a simile is effective here because it evokes the notion of finality of death and terminal even before you have finished reading the whole line. The slow beat of destruction is apparent throughout the whole of the first stanza. A hum a waver a trickle of mortar a pause This is reinforced by the poets use of punctuation. The eminence created in this stanza is of a melancholy record and we can sense Fanthorpes regret that the cinema is been torn buck. The idea of finality is continued in the split second stanza with the phrase This is the last performance. This is emphasised by Fanthorpes use of half-rhyme doubtfully / fall which enacts the disharmony of the destruction of The majestic cinema by hinting at a rhyme which the reader does not get.The tone changes in stanza common chord to one o f nostalgia when Fanthorpe evokes the memories that the crowd has of going to the cinema in the past. She uses onomatopoeic words whistling and yodelling to recreate the fermentation of the audience waiting fro the film to begin.The nostalgic tone continues in the fourth stanza as she reminds the reader of the value of cinematic experiences. She uses alliteration, men in macs at matinees to create sordid implications which are emphasised by the regularity. The use of the tactile onomatopoeic word oozing helps create the environment in the cinema when watching a touching film and also establishes the dismal atmosphere of watching the cinema being torn down in the poem.The poem returns to the present in stanza 6 and begins with a question, Where now the oilfields of ketchup, the acres of hair? indicating that something is not right. Fanthorpe questions where the cinema-goers are now going to go all dresses up and with their chips.The final stanza has a haunting tone with use of shad es. This is reinforced by the list of famous dead actors Garbo, Garland, Groucho, Welles, Goofy, Wayne which create the image of ghosts. It also possibly suggests that the cinema is now also one of the dead as once it is torn down, it will no longer exist.The overall intention of the poem Last House, by Fanthorpe is to tell her readers about her feelings as wellhead as describing what she and fellow bystanders saw and the way in which she responds to the scene. I find it interesting how Fanthorpe uses the most beguile language to achieve the poignant atmosphere of the poem.